DAS Audio appoints US national sales director
Tuesday, 16 June 2020
das-cobosCarlito Cobos - national sales director, retail
USA - DAS Audio of America, Inc., the North American subsidiary of Spain’s DAS Audio, has announced the appointment of Carlito Cobos to the newly created position of national sales director, retail. Key responsibilities of the position involve strengthening the company’s focus on retail sales and E-commerce.
Cobos started with DAS Audio in May 2020 and is based out of the company’s national headquarters in Miami, Florida. Bilingual in English and Spanish, he is well positioned to address the diverse range of professionals that constitutes the North American pro audio market.
Cobos has over 20 years’ experience in pro audio and the music industry. Prior to joining DAS Audio, he served as the pro audio business development manager for Gibson brands. In this capacity, he oversaw 12 international distribution firms and managed distribution development strategies on an individual, per country basis. He also directed the various marketing programmes throughout this region. He also served as a studio technician at The Hit Factory in Miami, FL and audio technical manager at Full Sail University in Winter Park, FL.
Cobos comments: “DAS Audio has created the best live sound experience on the market, and I want every live sound professional in the country to hear the DAS difference. At the end of the day, nothing is more important than a well-designed, aesthetically pleasing, and reliable loudspeaker that fully engages the audience with accurate, articulate sound. DAS is a recognised leader in quality and performance, and I look forward to helping the company reach the next level in its success.”
Jaime Villegas, general manager at DAS Audio of America adds: “Carlito brings a rich set of skills and experience to his new position with DAS. I have every confidence in his ability to make a positive impression on the sales professionals he will interact with and that his presence will be most beneficial to our organisation.”

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