Giacomo Previ joins Powersoft in OEM role
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Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years, and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.
In his most recent role as sales director for Eighteen Sound, he oversaw all sales activities with a particular focus on B2B customers, whilst also developing the yearly sales budget and mid to long term business plan. He also undertook business development activities and produced the innovation roadmap during his four-year tenure. Prior to that position he was sales and marketing manager for the company for over a decade, a role in which he focused on OEM customers worldwide.
Earlier in his career, Giacomo held a marketing-focused post at Loud Technologies in Amsterdam where, as European marketing communication manager he drove the MarComms activities for its brands, supporting branches and independent distributors.
Says Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”
(Jim Evans)
