Preevue and Race Furniture strike alliance
Friday, 14 May 2021
ryanmetcalfemanagingdirectorofpreevueandlucystokesmanagingdirectorofracefurnitureatthegeorgiantheatreroyal1-700x467Ryan Metcalfe, MD of Preevue and Lucy Stokes, MD of Race Furniture at The Georgian Theatre Royal
UK - Preevue and Race Furniture have announced a strategic partnership, bringing together Race’s decades of experience in theatre seating design and Preevue’s venue scanning and sightline analysis technologies.
While the two companies will remain separate, they will collaborate closely on future projects where skills and resources can be shared, with Preevue services being integrated into Race’s offering to new and existing clients.
Lucy Stokes, managing director of Race Furniture comments: “I am thrilled to announce this key partnership between Race and Preevue. Race has over 75 years heritage within theatre and venue seating and continues to grow. We view this partnership with Preevue as a major step forward not only in Race’s evolution but the evolution of the entire industry - for the first time ever seating design, layout and manufacturing expertise will be combined with cutting edge technology in 3D venue visualisation and sightline analysis.
“This past year has highlighted a need for a much more remote based technology service, allowing the software to be utilised for multiple smart benefits including remotely, digitally & accurately viewing your entire venue and how maximizing capacity and therefore revenues is possible.”
Ryan Metcalfe, managing director of Preevue adds, “I’m really excited to announce this strategic partnership between Preevue and Race, a company with such an illustrious history in theatre seating. I see this partnership as a great way to further streamline the efficiency of projects within the industry, bringing together Preevue’s visualisation and consultancy expertise with Race’s vast skillset in the planning, design, and installation of venue seating.
“The industry is rapidly moving further towards visualisation and working together to standardise the methods and files used is a great step.”

Latest Issue. . .

Tweets from our Friends