The new Škoda Octavia was unveiled at the Prague National Gallery’s Trade Fair Palace
Czech Republic - Lighting designer Michael Kuehbandner worked closely with creative director Achim John from Jack Morton Worldwide and the show direction team from Quinton’s Concept to deliver a spectacular visual extravaganza for the VIP launch of the new Škoda Octavia car at the Prague National Gallery’s Trade Fair Palace.
Assisting Michael were over 180 x Robe moving lights – a mix of MegaPointes, Spiiders, LEDWash 1200s and DL4S Profiles.
The eye-catching event was production designed / produced by marketing and communications agency Fischer Appelt in collaboration with leading global brand experience specialist, Jack Morton Worldwide.
Michael was working directly for adhoc engineering, German-based interdisciplinary events and technical specialist, who were responsible for coordinating the full technical production and implementation led by Maik Ragheb as technical director.
The six-minute reveal show reflected starred three new Octavias, one of which emerged from a crystal-shaped set piece that split apart.
Two of the cars were driven along a ‘crystalline light tunnel’ created by Michael using the MegaPointes and Spiiders to the sounds of Opus Octavia, a specially composed piece by Jazz musician Jesse Milliner, performed by the Prague Philharmonie (Pražská komorní filharmonie) orchestra and the Time for Three string trio.
The MegaPointes’ two prisms and animation wheel helped Michael create the specific crystalline ‘sharded’ look that the client wanted for this stunning creation.
The other 52 x MegaPointes and 82 x Spiiders were mainly distributed on the trusses above the crystalline runway.
The 10 DL4S Profiles were rigged above the stage and used to illuminate the various speakers during the presentation section of the event, and the 24 x LEDWash 1200s, a long-time favourite in the world of automotive lighting, were used to highlight the cars on the revolves.
Control was through two grandMA2s. The show console was programmed by Markus Axmann and run to timecode, while the second console ran all the periphery area lighting and was operated by Marek Papke.
The event’s lighting equipment was coordinated by AVE-PRO, the set was built by Nuessli and the architectural event space designers were Formkontor.
(Jim Evans)

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