Magnifying the Beauty (photo: Luca Parisse, Carlotta Orioli, Stephane Ait Ouarab)
Italy - On 28 May 2023, Magnifying the Beauty, a Cartier show designed and directed by Lulu Helbaek and Simone Ferrari, was held at the Salone dei Cinquecento in the Palazzo Vecchio in Florence, in front of a select audience of 600 people with entertainment from guest artists Ellie Goulding and Celeste.
Lighting designer, Pasquale Mari, assisted by Gianni Bertoli and programmer Mattia Carli, was responsible for lighting the evening’s events, set within the historic confines of the Salone dei Cinquecento (Hall of the Five Hundred) amid the statues and paintings of Italy’s largest public hall.
Mari chose to illuminate the statues and highlight the grand architectural elements of the room using 40 award-winning Robert Juliat Dalis 860 cyclorama lights which he floor-mounted just 1m away from the painted walls and sublime statues, transforming them into a beautiful backdrop that befitted the show.
“I chose the Dalis 860 fixtures because of the purity of their whites,” he says, “and for their brightness and superb optics. They also have the capacity to mix colours perfectly in such a short throw distance. These qualities gave me all the colour palette and functionality I needed to enhance the art and architecture as the perfect backdrop for this special evening.”
Mari is very familiar with Robert Juliat fixtures, having used them before in several opera venues including the Teatro Regio di Parma, the Rossini Opera Festival in Pesaro and the Teatro del Maggio Musicale Fiorentino. “I would recommend Robert Juliat for the high quality of the light output in all of their fixtures, and for their high level of reliability,” he concludes. Robert Juliat is distributed exclusively in Italy by RM Multimedia.
Magnifying the Beauty show credits: executive creative direction & show direction: Lulu Helbaek & Simone Ferrari; executive producer: Marco Cisaria, Foll.ia; director of Creation: Stefania Opipari; set designer: Chiara Stephenson; associate set designer: Rob McIntyre; light designer: Pasquale Mari; costume designer: Marina Roberti; video design: Sergio Pappalettera; choreographer: Jared Hageman; ballet ensemble: Nuovo Balletto di Toscana.
Voice and choir directors: Pilar Bravo & Fred Santambrogio, Op. 64; producers: Tiziano Piervisani, Eva Pogany, tech coordinator: Antonio Passante; production stage manager: Alessandro Voltolin, light designer assistant: Gianni Bertoli; choreographer assistant: Johanna Dyce; costume designer assistant: Valentina Bianchi; commercial manager: Francesca Cavalleri, photos: Luca Parisse, Carlotta Orioli, Stephane Ait Ouarab.

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