Solotech acquires XR Studios
Tuesday, 4 January 2022
solotechxr-studiosThe venture with XR Studios will help Solotech to tap more into the extended reality market
USA - Solotech has acquired XR Studios, a full-service agency specialising in extended reality, including augmented reality technology for live broadcast and virtual productions.
Located in Los Angeles, XR Studios serves high-end clients in multiple segments such as TV, music, Fortune 500 companies, and live events. XR Studios pioneered innovative performances such as Katy Perry’s American Idol finale and MTV’s 2020 Video Music Awards. Other notable clients include Billie Eilish, Leon Bridges, Amazon, Verizon, Twitch, and many more. Going forward, the company will continue to operate as a separate entity and brand.
Through the acquisition, Solotech's Media and Entertainment Technology division will make a significant step towards realising its vision of developing new technological solutions that are at the crossroads of three markets: fans and artists, content producers, and online gamers.
The acquisition of XR Studios also brings chief technical officer, Scott Millar onboard. Millar has worked on multiple, large scale international AR projects, with a thorough focus in installation, engineering, and general AV technology. He has been instrumental in the founding of the extended reality workflow, collaborating with software teams such as disguise, Notch, Unreal Engine, and Touch Designer, making Millar a vital expert of this technology.
Martin Tremblay, president and CEO of Group Solotech, comments: “The venture with XR Studios will fill the missing piece of the puzzle and be the third pillar of our MET Division, adding complete virtual production and mixed reality solutions to our high-end live streaming and esports offering.
“In addition to Los Angeles, we plan to open new studios in other thriving markets. Solotech already has an extensive footprint in 18 locations in the U.S., Canada, and the U.K. therefore, the new strategically located studios will be supported by strong teams and technology.
He adds: “We are looking forward to this new venture and are definitely on the watch for even more additions to position our MET Division at the absolute top, so stay tuned!”

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