Sonance strengthens Middle East presence
Tuesday, 7 April 2020
john-dodsonJohn Dodson has been in the audio-visual field for more than 35 years
UAE - Sonance has announced the appointment of John Dodson as the new manufacturer’s rep for the Pro Series and 100v product lines within the Middle East and Sub-Saharan Africa territories. Dodson assumes direct responsibility for the channel partners, consultant relationships and authorised integrators in the region.
John Dodson has been in the audio-visual field for more than 35 years and has held positions in retail and distribution with numerous well-established commercial manufacturers. With this new appointment, Dodson is tasked with cultivating and discovering new commercial audio-visual business relationships. In addition to the Sonance line of commercial-targeted audio solutions, Dodson’s product arsenal also includes microphones, amplifiers, processors, cables, connectors and technical furniture.
Regarding the new appointment, Dodson stated, “I am delighted to add the Sonance commercial products to my family of quality brands; these loudspeakers are a great fit with my existing lines, and I am looking forward to delivering them to my customers and friends around the region.”
Adrian Ickeringill, international sales director for Sonance, will manage Dodson from a Sonance product and strategy standpoint. “Having known John for years, I was only too aware of his extensive knowledge and network of customers throughout the Middle East market. We are delighted to have John on board, providing much needed focus in the Commercial market for our 100v line Pro Series, IS4C invisible series and Landscape & Omni series outdoor products.”

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