USA - Christie has announced the appointments of Francois Godfrey and Maz Zaeefjou to the Professional Services team as directors of sales and business development.
Christie Professional Services helps partners across the globe to prolong the life of their AV systems and get the most from their investment by proactively maintaining, troubleshooting, and resolving critical system issues. Francois and Maz will be responsible for new business development opportunities and partnerships across the Professional Services portfolio, which will be expanding to encompass a broader range of vertical markets, including largescale attractions, government and more.
“We’re excited to have both Francois and Maz join our Professional Services team,” says Josh Kolbeck, senior director, NOC and business operations, Professional Services, Christie. “Both are seasoned sales and business professionals with years of experience, and they will be a great asset to the growing Professional Services team.
“There is no ‘one-size-fits-all’ solution for maintaining an organization’s AV system, and their varied expertise gained in prior roles will prove invaluable as we seek to tailor our services to each customer’s unique needs and budget – whether our partner has a new Christie display solution or one that’s been serving them for years.”
Francois is new to Christie, with previous experience as director of projection and technical services at a cinema exhibitor, as well as in a variety of sales and marketing roles with AV manufacturers. Maz ha
USA - Xytech has announced Tanya Kelly as managing director for APAC. This appointment follows the closing of Xytech’s acquisition of ScheduALL from Net Insight in April. Kelly’s appointment is effective immediately.
For over six years, Kelly served as a sales and solution consultant for ScheduALL’s broadcast and broadcast service provider customers in the ANZ region. Her background includes technical operations, where she spent nine years as head of studio operations at Fox Sports Australia, as well as a stint at Deluxe as head of bookings
“Tanya has an understanding of the industry and region and has ties to Xytech and ScheduALL reaching back through the years,” comments Greg Dolan, CCO of Xytech. “APAC is critical for Xytech as we move forward to the next phase in our growth. We know with Tanya at the helm our customers are in great hands and her strategic input is critical to Xytech’s success.”
“I love what I do,” Kelly says. “I am thrilled to join the Xytech team and to continue serving our customers. Xytech is committed to the APAC region and this region is often lacking with global vendors.”
“Tanya’s background in broadcast operations gives her a complete perspective and understanding of our customers’ needs and processes,” Dolan concludes. “Now, anyone needing to manage resources can have someone available for them all the time, in their time zone, offering the best solutions available in the market.”
UK - Martin Audio has recently promoted from within to create two new director roles for its R&D department.
Phil Anthony has been promoted to associate director of design, while Ambrose Thompson is now research director, and together they will lead the R&D department.
Phil Anthony commented, “It’s a great responsibility to continue the legacy of Martin Audio products and one that I relish and look forward to. We have made great strides in recent years in the number of products we have brought to market and I’m confident that by investing in new tools, developing improved processes and pro-active communication across departments, that Ambrose and I will bring genuine customer value with our product roadmap.”
Ambrose Thompson added, “I’m looking forward to helping drive a more even balance between technical, design and marketing strands of the company into all our products. On the software front, the aim continues to be removing tedious manual operations from our users' workflows by making better tools. Equally, with Martin Audio inside the Focusrite group, there is a proactive outlook where real investment in future development success seems possible.”
Dom Harter, managing director, summed up, “Between them, Phil and Ambrose have over 35 years of experience within Martin Audio, so not only is the R&D department in safe hands, it’s a recognition of their success and commitment to the company in that time. We have a truly exciting three-year roadmap ahead, covering both software and product hardware, and I couldn
USA - Altman Lighting has hired two new sales representatives. Jon Hyrkas will serve as the new Western regional sales manager, and Jake Rhodes will serve as product sales specialist.
As the Western regional sales manager, Hyrkas will be representing sales in Alaska, Hawaii, Washington, Oregon, California, Nevada, Idaho, Utah, Montana, Wyoming, Colorado, New Mexico, Arizona, Texas, Oklahoma, British Columbia, Alberta, Saskatchewan, and Manitoba.
“I’ve been working in theatre and entertainment for 15 years. I’m really excited to connect people with some of the new exciting products we are launching,” says Hyrkas.
“I want to make sure I get the right product in front of the right people, for the right purpose,” says Rhodes.
"As the industry begins to emerge from a very difficult time, we are working hard to ensure that we are hiring sales leaders to do the best we can for our clients,” says Nicolas Champion, VP of sales and marketing for Altman.
South Africa - Technological Innovations Group (TIG) has appointed Dewald Adendorff as technical support engineer for Crestron in South Africa.
Dewald will be responsible for providing technical advice to Crestron customers, ensuring their exact needs are firmly met, as well as assisting the regional sales team.
Rupert Denoon, TIG's regional sales director for Crestron in Southern Africa, comments: "Congratulations and welcome to the team, Dewald! We're excited to benefit from Dewald's experience, technical mindset and results-driven approach, and to pass this on to our valued customers here in South Africa."
Dewald adds: "I am extremely excited to join such a world-class brand. No matter where I've been, Crestron has always been part of conversations, and now I am ready to start the journey here and contribute to the success story in South Africa."
USA - Pixotope has announced three senior additions to its global staff.
Juan Rubio, is joining the team as a new product specialist and evangelist. Based in the US, Juan's career has spanned across feature film VFX, AAA Games, and enterprise, having worked on movies like the Matrix Reloaded/Revolutions, The Day After Tomorrow and The Watchmen.
Rubio said, “Having first-hand experience of being the customer, and being in the driving seat of a number of productions, it’s promising to see mixed reality’s popularity and offering growing in abundance. I’m joining the Pixotope team with a vision of delivering what our customers really need when it comes to virtual productions.”
LA-based Brad Rochon is Pixotope’s new vice president of sales and marketing. His move follows a 23-year stint at Ross Video, where he held various positions in sales, channel management and product management.
Responsible for leading new global sales & marketing efforts across multiple channels and driving impactful initiatives to support both existing and new growth areas, David Dowling joins Pixotope as chief revenue officer, bringing with him 25 years in the broadcast industry.
Marcus B.Brodersen, CEO of The Future Group said, “Pixotope is made by creatives for creatives and we are proud to be building upon the rapid growth and acceleration we’ve seen in recent months by continuing to invest in the right people.”
Europe - Neutrik UK has announced the appointment of Karl Cowing as its new sales manager. Cowing comes to the position with an extensive 22-year career in engineering, and engineering sales, support and key account management roles within the electronics, automotive, transport, aerospace and defence sectors, including with Formula BMW, Varta, Aerco, Molex and Smiths Interconnect.
His experience includes responsibility for electronic interconnect solutions into strategic aerospace and defence customers, helping them adapt to rapidly changing technology requirements within the radar and electronic warfare sector, and positioning high reliability RF electronic connectivity solutions, including fibre optic technology, to help customers address future bandwidth issues.
Commenting on his appointment, Cowing says, “Over the years I have known of Neutrik connectors as best-in-class market leaders. I am excited to be joining the company and look forward to working closely with our customers to understand the true value of our products to them, in helping to drive innovation of future developments, in shaping growth in core markets and design into emerging growth markets.”
Neutrik UK managing director Mark Perrins states, “It is propitious to have Karl assume the role of UK sales manager at this strategically important time for the Neutrik Group. The acquisition of new brands and services, coupled with a fresh overall approach to our business, is presenting unprecedented opportunity for growth.”
Canada - Following Audio-Technica Canada’s recent announcement of its decision to streamline processes for its professional audio distribution operation, ATCA has revealed further consolidation with a move to new office facilities. This coincides with the appointment of permanent general manager, Kenji Yamabe.
Yamabe – who comes from Audio-Technica Europe – takes over from Susanne Seidel, a business consultant who has been acting GM since June 2019.
Commenting on her time at ATCA, Seidel states, “It has been my absolute pleasure to serve as ATCA’s interim GM; overseeing the development of a proficient organization that is ready for the next step of business growth”.
She continues, “Although the circumstances created by Covid have not been ideal for anyone, I am proud of what we have accomplished as a team and delighted to be able to leave the company in such a robust position. Audio-Technica Canada has remained resolute while staying true to its fiercely independent roots amid a sea of competitors and despite everything we’ve had a strong business year. In conjunction with the gradual lifting of Covid restrictions, I am certain that the future is bright for the company, and I know that Kenji will do a great job in the next phase.”
Yamabe has over 15 years’ experience within businesses that operate on a global scale, including eight spent working across various positions at AT. “I am excited to take on the mantle of GM at ATCA. Susanne Seidel has done a stellar job thus far, and the company is primed for an even more suc
UK - Production designer Tim Dunn has joined the UK’s nvisible Agency, a group of independent live production professionals offering a dynamic range of project management and creative production services for events worldwide.
The nvisible Agency’s other core team members include some true entertainment industry mavericks! Founder and MD Mark Bustard and chairman promoter Harvey Goldsmith are joined by show and event producer Jim Baggott, technical director Tim Spears and project director Luke Carr.
For 24 years, Tim was based in South Africa and worked extensively throughout the African continent, Asia, and the rest of the southern hemisphere on some of the highest-profile and most interesting productions, including dealing face-to-face with governments, politicians, and world leaders.
These include the 2010 FIFA World Cup Closing Ceremony, multiple SEA Games and Nelson Mandela’s Funeral. Returning to the UK in 2018, Tim has been involved in numerous creative and ambitious projects with plenty more on the horizon.
Harvey Goldsmith comments: “Tim is a very valuable part of the team. He is a perfect fit, bringing some unique skills together with exactly the right personality and can-do mentality to consolidate and reinforce our future visions, long-term goals and dedication to excellence in the creative planning and global delivery of international shows and events.”
France - Technological Innovations Group (TIG) has appointed Alexandre Martin into the role of residential sales engineer in France.
Reporting to Christophe Malsot, TIG's director of hospitality, leisure and retail, Alexandre will be the go-to technical specialist for system integrators and smart home customers, working closely with the expert regional sales team.
Christophe Malsot comments: "Alexandre is a Crestron certified programmer and will therefore make a superb asset to the team, thanks to his perspective acquired from past roles as System Integrator and Automation Programmer. He brings a technical mindset and vast industry knowledge to help us ensure our continued, exceptional customer service for the Residential market."
Alexandre adds: "I feel so happy and proud to join such a talented team and recognised brand. Crestron offers system integrators and homeowners alike with so many opportunities and I'm looking forward to providing our partners with the tools and knowledge they need to deliver outstanding Residential projects. Sharing this passion is what motivates us."
USA - After more than 30 years with console manufacturer API, Dan Zimbelman has moved to loudspeaker manufacturer PMC where he is now senior export business development manager.
Based in the US, Dan will be working closely with PMC partners and resellers around the world to ensure that they have all the training and support they need to grow sales in their local markets and understand new formats such as Dolby Atmos for music mixing.
In a career spanning nearly 50 years, Dan has held many key positions within the professional sound industry, including recording engineer and recording studio owner. During the mid-1980s, he spent three years helping Rupert Neve launch the Focusrite brand of signal processing equipment in the USA, before moving to console manufacturer API where, as director of sales for nearly 30 years, he consistently exceeded sales targets and helped API regain its reputation as a leading global audio brand.
Jeff Willcocks, PMC’s CEO, says: “PMC is undergoing a period of incredible growth globally as our extensive range of high quality monitoring products are having a significant impact on the development of new formats such as Dolby Atmos music mixing. Throughout his career, Dan has worked in the upper echelons of the professional studio world and having someone of his calibre on the team at this critical time is an enormous benefit. He understands our industry inside out and shares our philosophy that quality and customer service should always be at the top of the agenda.”
UK - Shure Incorporated has announced the appointment of Duncan Bell, founder of Wideband Consulting, as a consultant on spectrum and advocacy affairs. Bell is a founding member of the BEIRG (British Entertainment Industry Radio Group) organisation and the former financial director of the Autograph group in the UK. He is also a senior member and political team leader of the #WeMakeEvents campaign, formed in response to the COVID-19 pandemic.
“Shure has been the leader in spectrum advocacy on behalf of the audio industry and continues to devote significant investments to secure its future,” comments Ahren Hartman, VP of quality at Shure. “We look forward to joining forces with Duncan to secure and protect spectrum for the wireless microphone user community.”
“Duncan’s 36-year career in live sound production and industry relations makes him uniquely suited to join Shure in our fight to retain access to critical spectrum for wireless microphones,” comments Peter James, vice-president of global sales, pro audio at Shure.
“I am thrilled to be able to count Shure as one of my clients, and I look forward to working with the team to continue their work securing and maintaining access to critical radio spectrum that the entertainment and event technology sector uses and relies on every day,” says Bell.
Recently in the US, Shure has petitioned the FCC to reverse its recent decision and ensure that at least one “vacant” 6MHz UHF channel is designated in each market for wireless microphone use. Shure has continued to advocate for c
USA - Altman Lighting has promoted Tom Casazza to senior regional sales manager. Casazza has been with Altman for more than a decade, and his promotion will allow for enhanced mentorship of new sales associates.
“Tom’s promotion will allow us to improve customer support on a national level,” says Nicolas Champion, vice-president of sales and marketing.
“I’m looking forward to growing our capacity to serve Altman customers nationwide, through my direct work, and particularly mentorship,” says Casazza.
Altman Lighting recently relocated from Yonkers, New York to Denver, Colorado during the coronavirus pandemic. “We will always pivot as necessary to serve our clients to the best of our ability. The show must go on. We are grateful for Tom’s leadership as we continue to grow,” says Champion.
UK - Penguin Media Hire, the Brighton based event production and rental company, has appointed Sonny Evans as its new managing director. This coincides with the announcement of their expansion with a London warehouse and further facilities to come in the near future.
Co-founder Dylan Thompson explains: “We have worked with Sonny on a number of projects over the years, and we’ve always had a great working relationship. With an exit in sight from the Covid nightmare we have all found ourselves in, now is the time to continue securing the best team for our current and future clients. Our sales and installation sector of the group, Penguin Media Solutions, is taking much more of my focus, and I can’t think of anyone better to push the rental and event production side onwards.”
Penguin Media Hire has also secured a new premises less than a mile from ExCeL London, placing them in a good position to service their London clients as well as those further afield, to supplement the facilities already available at their Brighton & Hove base.
Sonny comments, “It’s been a horrendous and unpredictable time for the whole industry over the last 14 plus months, but thankfully, due to the variety of industries I work with, I’ve managed to keep busy both working and developing plans for the future.
“Since we first started talking about my appointment as managing director of Penguin Media Hire, I’ve been really excited about the future and can’t wait to get started.”
One of the first projects Evans is undertaking is the development
UK - Recording and mix engineer Heff Moraes has been appointed to the position of business development manager for UK loudspeaker brand PMC, with responsibility for the company’s UK pro audio division.
Based at PMC Studio London, PMC’s recently opened demo facility dedicated to Dolby Atmos music mixing, Moraes will act as a brand ambassador for PMC products and will use his extensive industry knowledge and experience to support dealers and help customers identify the right monitoring products for their needs.
“This is a key appointment that comes at a crucial time in PMC’s history,” says PMC CEO Jeff Willcocks. “Heff’s credentials are second to none. He thoroughly understands modern recording techniques, he has excellent contacts with artists, producers and record labels, and he has hands-on experience of PMC’s products. We are really thrilled that he is now part of our team and delighted that he will be endorsing and supporting our product range in such a visible and enthusiastic way.”
Moraes started his career at Trevor Horn’s Sarm Studios in 1984, and went on to work with many top producers including Stephen Lipson, Ken Scott, Rhett Davies, Gary Langham and Bob Clearmountain. The list of artists he has worked with includes Frankie Goes To Hollywood, Grace Jones, Propaganda, Paul McCartney, Seal, Simple Minds, Annie Lennox, Whitney Houston, Will Young and Kelly Clarkson.
In 2007 Heff took a break from the music industry, returning in 2017 to build and manage a studio at Tape, a private members club in London that regular
Germany - Genelec has announced the appointment of Marcel Schechter as senior customer experience specialist, with special focus on the domestic German market.
Based near Stuttgart, Schechter forms part of Genelec’s international marketing and sales team and will be working in close collaboration with business development manager Eric Horstmann and local German distributor Audio Pro, and will be concentrating on strengthening activities in marketing, education and customer support.
Having graduated in Audiovisual Media, Schechter then worked as a studio engineer and lecturer, spending seven years as engineer at Bauer Studios in Ludwigsburg before joining Audio Pro in 2014 as Genelec product specialist. In this role Schechter gained a deep knowledge of the Genelec brand, specialising in assisting customers with loudspeaker selection, installation and room calibration, and providing high quality education to dealers and customers alike.
Genelec international sales director Ole Jensen commented: “Marcel is a perfect fit for Genelec – his knowledge, energy and passion for the brand has been obvious since the day he joined Audio Pro. With our total commitment to building closer relationships with our customers in Germany and reinforcing local distribution activities, we know that Marcel’s connections and experience will prove invaluable.”
UK - Colleagues, clients and friends have been paying tribute to Ken Watts, the popular tour director who died last week. Acts he worked with include George Michael, Duran Duran, Natalie Imbruglia, Bond, Blues Brothers, Jamiroquai and Duran Duran.
Dennis Gardner, production manager for singer-songwriter Cat Stevens, wrote in a Facebook post: “It is with much sadness, this weekend I received news of the passing of my mentor, my friend, my brother and fearless leader Ken Watts. He was (and will remain) an industry legend and a personal hero of mine. I have learnt and continue to learn from Ken and the way he approached everything he did with heart, a heavy dose of common sense and, as ever, a wonderful sense of humour. Simply put, Ken taught me nearly everything.”
Neg Earth Lights wrote on Facebook: “The shock with which we learnt of the loss of Ken Watts, who passed away suddenly over the weekend, has given way to deep sadness and heartache; an industry giant, and friend of Neg Earth Lights for decades, we will miss him greatly and hold his family, friends and colleagues in our thoughts.”
“Our wonderful, dependable friend & tour manager, Ken Watts died unexpectedly last weekend,” said Duran Duran’s Simon Le Bon. “In his calm, determined, good natured way, Ken directed some of our most successful and memorable tours. He took the strain & made the job feel easy for us. Our thoughts & sympathy are with his family. I will miss him very much. I know that we all will.”
Watts’ family has requested that those who would
USA - Mo-Sys Engineering has appointed Tanner Woodward as sales director, West Coast US. Woodward joins from RED Digital Cinema, where he spent five years managing existing channel partners and establishing new dealer networks, as well as creating the corporate creative vertical.
“I am extremely grateful and excited for this opportunity with Mo-Sys,” says Woodward. “The one thing I’ve learned in my time working with creatives, is that the most valuable tools are those built to empower creativity while making life easier and more efficient. Mo-Sys creates such innovative tools and solutions, and I couldn’t be more honoured to be part of this team.”
This news follows the earlier appointing of Mike Grieve as commercial director and is part of an expansion plan on the US West Coast. Woodward’s appointment reflects an ongoing investment in the LA sales and support team, which has doubled in recent months, and precedes the imminent announcement of the opening of the Mo-Sys LA office.
Michael Geissler, CEO Mo-Sys, comments: “We welcome Tanner and Mike to Mo-Sys when we are seeing significant expansion, directly related to the increase in demand for virtual and remote production technologies. We are expanding our amazing team for the future and, with pros like Tanner and Mike onboard, I know we are in safe hands.”
UK - The music industry has sadly lost another character with the passing of Phil Hildrow, an archetypal salesman, charmingly personable, slightly risqué loveable rogue. Phil died earlier this month, aged 75.
During the ‘70s Phil worked for PACE-MM who pioneered the “cheap but serviceable” mixing consoles which launched the careers of so many bands on the pub circuits of the UK.
The UK’s dominance in this market led to growing demand for ‘Made in GB’ products across mainland Europe. So, sensing the untapped potential for sales, Phil set off with a demo MM mixer in the boot of his trusty blue Vauxhall Cavalier to call on the music shops on the other side of the Channel and take orders, preferably large ones, prepaid.
This launched Phil’s new love of travel, which along with his love of football and family stayed with him for life.
Early in the ‘80s the music industry innovators around Cambridge turned their attention to developing computers with varying results. Phil moved from MM to Harrison before settling with C Audio - an offshoot of MM-PACE.
At the end of the decade, he and fellow international salesman Hans Freytag engineered the buyout of C Audio which over the next five years they built into the largest European manufacturer of power amplifiers. At the same time they had a side project - manufacturer repping firm TCI, which was breaking brands into the European market, including EAW, Samson, Metro and ARX. Managing and growing their established distributor networks helped to grow their international presence and a
USA - PK Sound has announced the appointment of Andrew King to the role of global senior brand support. Reporting directly to PK’s recently appointed chief strategy officer, James Oliver, King will head ongoing marketing and communications initiatives while also supporting colleagues and outside partners as a key part of the company’s brand team.
King comes to PK Sound following a lengthy stint with publishing and communications company NWC.
“I’ve seen and reported on years of technological innovation in the pro audio industry, and firmly believe that PK Sound represents the future of professional loudspeaker systems for the next generation of technicians and engineers,” King offers. “Simply put, our technology inspires demand, empowering users with unmatched acoustic and operational advantages. The potential built into this brand is incredible and I look forward to realizing it as part of the PK family.”
In his new role, King will drive marketing and communications initiatives with PK’s growing Brand Team while providing distributors and PK Alliance partners with targeted in-market support. He will also oversee all of PK’s outgoing press.
UK - Mike Wroe, former CFO of Just Eat plc, has been appointed as non-executive chairman of TV and events supplier JLLighting and JLLive.
Wroe has a wealth of experience as a senior executive, board member and non-executive director over the course of a 20-year career. As CFO at Just Eat plc, he led the transformation of a £20m start-up into a £4bn FTSE business operating in 15 countries worldwide. Amongst a variety of advisory roles to a number of leading European growth business, Wroe is also currently an active angel investor and is non-executive chairman of private equity backed proSapient Limited, the technology-led expert network and primary research platform.
Jack Linaker, group director, comments: “We are thrilled to have Mike on board. His strategic vision will help us steer the business as we grow and enter new territories. Mike’s highly successful track record across a breadth of functions means he has a holistic and creative approach to business which dovetails perfectly with our culture and aspirations. Mike’s experience in identifying consumer and audience trends means we can depend on him to bring his unique perspective and fresh approach to our industry so that we can offer our clients new ways of connecting with their audiences.”
Wroe adds: “In the last 12 months, digital acceptance has lept 10 years, dramatically changing the way people consume media and content. This change has radicalised the boundaries and expectations of what a ‘live experience’ delivers for audiences. A unique mix of skills and expertise acros
Europe - Goldensea UV (GSUV), manufacturers of UV-C disinfection lights, has announced Franck Verin as its new European sales manager for enterprise and agriculture with effect from 1 April 2021. Verin will focus on GSUV UV-C sales in France, Spain, Portugal, Italy, Greece, the Benelux countries. He will also investigate and help create potential new business for Goldensea UV in the agriculture sector.
Verin brings with him a strong background in international business across variety of business sectors including automotive parts, material handling and, eventually, packaging for the wine industry. He has over 20 years of experience in managing multicultural sales teams, distribution networks and agents, and a special focus on service innovation.
“We are delighted Franck is joining the team and adding his spirit of positivity and energy,” says Goldensea UV’s Michael Althaus. “We strongly believe in the longterm future of Goldensea UV and with it a number of substantial, so far untouched growth markets for UV-C lighting. With Franck’s experience and focus on service we are certain our philosophies are well-aligned.”
USA - Chauvet Professional has appointed Jean Lariviere as the company’s channel relationship manager for concert & touring/broadcast. Lariviere joins the company after serving for four years at Elation Professional in international business development and more than 25 years deeply embedded in the industry.
In his new position, Lariviere will be responsible for communicating directly with lighting designers and decision makers in the concert/touring and broadcast segments of the market. He assumed his new position on 1 April and plans to be reaching out to designers and other members of the lighting community throughout the spring and summer.
“We view communication as a two-way street,” comments Albert Chauvet, CEO of Chauvet. “We not only want to talk to customers about what we do, we also want to provide an open door that makes it easy for them to tell us about issues they care about. This has always been important, but never more so than today, as we emerge from the pandemic.
“Jean’s extensive experience and communications skills make him ideally suited for this position,” said Chauvet. “We are happy to welcome him to our team.”
For his part, Lariviere, “Over the past six or seven years, the company’s presence has grown tremendously in the market, as it’s won over more and more customers and been in the forefront of new products and ideas. I am looking forward to building on this momentum and advancing the connection between Chauvet Professional and the members of this industry.”
Europe - Ayrton has announced the appointment of Matt Hallard as the latest member of its expanding international sales team. Hallard takes up the position of regional sales manager for the UK, Ireland, Benelux, Spain, Italy, Portugal, Croatia, Malta, Greece, Slovenia and Turkey, with effect from 1 April 2021.
Hallard brings extensive experience of the lighting industry and the European market from a career that spans over 20 years. He first cut his industry teeth with an eight-year period as a production manager on cruise ships, after which Hallard returned to dry land in 2005 to launch a career as a specialist in European sales with some well-known moving light brands.
“This was an exciting time in the development of moving lights and I worked with, and learned from, some incredibly talented, hard-working individuals,” says Hallard. “That diversity of experience has served me well, and now it’s time to apply all that learning to my new mission as regional sales manager for Ayrton.”
Hallard is looking forward to working with the Ayrton team as the industry pushes through the global pandemic: “It’s truly a great honour to be joining the team. I have long held Ayrton in high regard as a vibrant company with excellence in execution and a clear, forward-thinking vision (much like the namesake the company was named after). I think that reflects in those who represent the Ayrton brand today. Both my new colleagues and the existing distribution network are some of the most talented people in this, our wonderful industry of light. Many of th