USA - Theatre Projects has announced two additions to their team in North America - Peter Wilson and Thomas Bukovac. Both have joined the firm as associates.
A licensed architect, Peter is an accomplished venue designer who previously worked at architectural firms such as Gensler and Barton Myers Associates. He is passionate about designing theatres and says he’s “thrilled to share my knowledge with new clients and new colleagues, and to learn as much as possible from each of them in turn.” His past projects include the renovation of the Madrid Theatre for the City of Los Angeles, several theatres at the Academy Museum of Motion Pictures in Los Angeles, and a new 600-seat theatre for the Television Academy’s Saban Media Centre in Los Angeles.
Thomas joins Theatre Projects as their new audiovisual and integrated technology team leader. A licensed professional engineer (PE), his role will focus on the design of high-performance audiovisual systems and innovative technology designs that aim to enhance the built environment. Having worked previously at Kirkegaard and Arup, his project portfolio spans numerous markets from performing arts to healthcare, from corporate headquarters to higher education.
Theatre Projects’ general manager, Daniel Ordower, adds, “Peter and Thomas are fantastic additions to our team. They bring creative energy, curiosity, and great experience to our work. We’re looking forward to seeing our clients and projects benefit from their knowledge and insights, and creating more dynamic, immersive experiences for their
USA - MXL Microphones, a division of Marshall Electronics has announced the promotion of Gina Stimler to the position of global sales manager.
Stimler’s diverse professional experience includes over 17 years working with the company’s core customers, dealers, distributors, manufacturer representatives and system integrators. Since 2005, Stimler has worked in international sales for MXL and has also spent the last four years as senior sales operations manager for Marshall Electronics.
“Gina has been actively collaborating with our customers throughout the world for many years and we are excited to announce this well-deserved promotion,” says Leonard Marshall, CEO of Marshall Electronics. “I am confident that she will expand MXL’s corporate and education markets in cooperation with our dealers as they look for new opportunities to increase business with enterprises and universities throughout the world.”
Stimler will continue to be based in Marshall’s USA corporate headquarters in Torrance, California.
Europe - Chauvet has appointed Antonio Parise to the position of EMEA business development manager.
Based in Rimini, Italy, Parise will work with Goran Dončić, the company’s current European business development manager, in that market, in addition to being responsible for serving customers in Africa. He and Dončić will both report directly to Stéphane Gressier, Chauvet’s international sales director.
“As a company, Chauvet has been extremely pleased with the way our brands have been embraced throughout EMEA market,” says Gressier. “As we continue to grow, we want to ensure that our distributors and dealers continue to receive the uncompromising level of support that they have come to associate with the Chauvet name. Given Antonio’s impressive track record in this industry, we’re confident that he will help us take things to the next level and help our customers drive new sales opportunities.”
Parise has extensive experience in a wide range of lighting markets, including touring, theatre, broadcast and architectural. Before joining Chauvet, he was the export sales manager at Music & Lights SRL, and prior to that held a similar positions at DTS Illuminazione SRL, and SGM.
USA - The American Society of Theatre Consultants (ASTC) has announced Scott Crossfield as a new Fellow of the Society. Crossfield has a distinguished body of work in performing arts design. He has consulted on the design of over 600 performing arts venues. He had been an ASTC Board member and vice-president. He is a director at Theatre Projects having joined the company in 2007.
Christopher Ochocki has been admitted into membership of ASTC. Ochocki was approved by the ASTC Board of Directors after having met the requirements for membership including leadership experience as theatre consultant on multiple projects over the past 16 years. He is a senior theatre consultant at PLA Designs in Portland, Oregon.
Finally, industry veteran Ted Ohl has been named an Associate of the American Society of Theatre Consultants. He is a principal consultant at Schuler Shook Theatre Planners in New York.
USA - Riedel Communications has announced that Richard Kraemer and Josh Yagjian have joined the company as regional sales representatives for North America.
Kraemer, who is based in Toronto, will oversee sales in Canada, while Boston-based Yagjian will help cover accounts in the Northeastern region of the U.S. Both will report to Rich Zabel, vice president of sales, Americas.
"With the addition of Kraemer and Yagjian, we're expanding our sales force to respond to the increasing needs and requests of our current customers while providing the expertise and knowledge to accommodate new customers," said Zabel. "With impressive records of customer satisfaction, exceeding sales targets, and managing world-class accounts, Kraemer and Yagjian are a natural fit to our North American sales team, and we're thrilled to welcome them to Riedel."
Kraemer has over 20 years of account management experience in the media production and broadcasting industries. He comes to Riedel from Genesis Integration Inc. Yagjian has more than 15 years of account management experience, with the majority of it focused on selling video equipment for broadcast production. He comes to Riedel from Canon USA.
Europe - Ayrton has appointed Nikolay Berenok as its new brand ambassador, with immediate effect.
Co-founder of the visualising software company Light Converse, Berenok brings considerable industry experience and contacts to Ayrton. His new role entails making use of his extensive network and superb recognition to drive interest in the Ayrton brand, and to support the work of its global sales team.
“I'm really happy and excited to take on this new role,” says Berenok. “It's a great honour and opportunity to become part of the wonderful Ayrton team and a company with such a great history and reputation.”
“We are excited to welcome Nick to the Ayrton family,” says Ayrton’s global sales director, Michael Althaus. “This is a new role within the company and we are very excited about its potential - which is showing itself already. Nick is extremely knowledgeable across all sectors of our market and we anticipate he will be very busy!”
Nikolay Berenok and all the international Ayrton team will be at Prolight+Sound in Frankfurt next month.
UK - EM Acoustics has announced the appointment of Roger Harpum to the position of business development manager. A well-known figure in the professional audio world, Harpum brings nearly 30 years’ experience and a depth of knowledge to the role.
“A chance conversation with an industry friend in December stirred something in me and I decided to make contact with Mike [Wheeler] in January,” explains Harpum. “Following further communication, an eye-opening factory tour and two very productive meetings we all felt that the synergy between us was worth investing in.
“Joining EM at this stage in their journey is incredibly exciting, and having spent time listening to the range of products I have absolutely no doubt that a move to the next level is well under way,” he continues. “In Mike and Ed, the industry has two visionaries who have built a successful company from the ground up over the last 20 years, and their products reflect their vision. I can’t tell you what it means to stand in front of a product and be genuinely impressed rather than indifferent, or worse, disappointed. There’s nothing that disappoints within the EM range - on the contrary, it’s all impressive if not downright breath-taking. I can’t wait to get out there and start introducing EM Acoustics to a wider market.”
Operations director Mike Wheeler comments: “The timing was perfect for all of us. We’ve navigated the pandemic and come out on the front foot and confident in our approach, and our product range has had some very significant recent additions like
USA - Main Light has announced the appointment of Randy Mullican to chief executive officer. Having been with Main Light for 27 years, most recently as general manager, Mullican brings a deep understanding of the company and its dry hire business model.
Mullican has worked closely with Main Light's owner and chairman, Michael Cannon, over this past year as the team have made adjustments to the company's operations and expansion to three locations - Wilmington, DE (Main Light, East); Las Vegas, NV (Main Light, West); and Nashville, TN (Main Light, South).
Cannon, who purchased Main Light a little over a year ago, states: “The bright spot of the whole deal in acquiring Main Light, was the great team I inherited. They have all been fantastic, and the leader of that great team is Randy Mullican. I felt that with Randy’s years of service and his expanding responsibilities with now overseeing three locations, that it was absolutely the right time to promote Randy to the role of CEO of Main Light. I know he is the right person to lead the Main Light team and the company going forward.”
“It’s an honour to be recognised for my work at Main Light in this way,” concludes Mullican. “I look forward to working with Michael and the entire Main Light team, as we together continue to support our clients."
UK - Television lighting rental specialists Version 2 has announced a management reshuffle at its Reading operation with Emma Gale now as general manager, Sam Crook as technical operations manager, and Joe Marter as sales operations manager.
Emma has a strong track record in management and was instrumental in the transformation and growth of an independent transport company. “I am new to the lighting industry but can apply my skillsets in the various aspects of running a business to Version 2. I have always been responsible for vehicles being in the right place at the right time. Here it’s about delivering lights to a studio or location on schedule - the logistics are the same and I’m fast finding out about TV lighting.”
Meanwhile, long-serving Version 2 stalwart Sam Crook will continue to oversee equipment preparation procedures, equipment specification and procurement plus health and safety. Sam sums up his role as working with “anything that has wheels or gets plugged in.” He has a strong engineering background and is constantly looking to enhance the equipment offering.
Joe Marter has been promoted from within to the newly formed role of sales operations manager and will assume responsibility for commercial aspects of the operation, including heading up a team of account managers. “This fast-paced industry presents challenges to which we strive to find solutions to daily,” says Marter.
The trio will assume responsibility for all day-to-day aspects of operations at the Company’s HQ with immediate effect. Managing director
UK - Sound Technology, exclusive distributor of Martin Professional in the UK, has appointed Avril Cook as technical sales support in its professional lighting division.
Cook comes to Sound Technology with over 14 years of experience as a lighting technician within theatre, touring and live events most recently as deputy head of lighting at The Old Vic, and previously as deputy head of lighting at Hampstead Theatre. Her CV also includes a spell at the ENO, and freelance, design and education work within the lighting industry.
Cook will be providing product advice and demonstrations of Martin fixtures to rental companies, dealers, venues and lighting professionals, working alongside Sound Technology’s lighting sales and support teams.
“I’m excited to be joining Sound Technology in the role of technical sales support and am eager to get out and promote the Martin range” she says. “With the launch of the MAC Ultra and MAC Aura PXL, the success of the ERA range, and the expansion of the P3 format with VDO Atomic Bold and Dot, it’s a really creative and innovative time for Martin”
UK - VDC Trading has promoted Herpreet Kaur Singh to the role of commercial director. She will now be responsible for the commercial aspect of the business for the whole of the UK and export and will oversee and assist the continuing growth of VDC and the Van Damme brand in multiple markets across the world.
Herpreet, who joined VDC in 2014, previously managed VDC’s export and customer services department. “I am thrilled to have been given the opportunity to be able to expand my role in this way,” she says. “We have weathered an incredibly difficult time during the pandemic and have emerged more resilient with so much to look forward to. Van Damme as a brand has never been stronger and VDC has many interesting projects in the pipeline - both domestically and internationally. I’m excited to drive the commercial side of the business and look forward to continuing to work with our clients closely to ensure they get the service they expect from VDC.”
Niall Holden, founder and CEO of VDC Trading, comments: “Herpreet is integral to achieving our ambitious vision and growth plan amidst the post-pandemic recovery and was the obvious choice for this position, with her extensive experience and positive, can-do approach that inspires and encourages others.”
Europe - Elation Professional has welcomed experienced industry professional Jonas Stenvinkel to its European-based sales team. Jonas, a native Swede who works from a base in London, joined the growing Elation sales department on 1 March and is tasked with overseeing some of the company’s most important growth markets including Greece, Turkey, the Middle East, the Indian subcontinent, and Africa.
Stenvinkel, a 20-year industry veteran, brings with him broad international sales and marketing experience and has a proven track record in leading sales teams to new goals and growth. He comes to Elation from a similar position at Ayrton. His industry journey began at Martin Professional in 2003, which included a three-year assignment in Singapore as managing director for Martin’s APAC office. He later moved to London to work for Harman International in a senior EMEA role.
“I’m very happy and excited to join Elation and its great team,” Stenvinkel says. “Elation has a long and stable track record of producing reliable products that meet a variety of clients’ needs and I couldn’t be more excited to start this next chapter in my career.”
Marc Librecht, sales and marketing director at Elation Europe, adds: “The fact that we can welcome such an experienced professional like Jonas to our team speaks to our growing status in the industry and the opportunities our recent growth opens up for professionals in our industry. We are extremely happy to have Jonas on board and anticipate our sales team to benefit greatly from his industry connection
USA - Silver Spoon continues to augment its realtime animation and virtual production capabilities with the hiring of new head of production, Angela Cardetti. The recent enlistment follows the studio’s expansion of operations to Los Angeles in addition to their New York base.
Angela Cardetti has over 15 years of experience in technical production across multiple disciplines of audio, video and lighting in both the broadcast and live event industries. In her previous role as director of video services for Brainhub Powering ETP, she led the crew responsible for designing and executing complex video systems for large-scale corporate events and entertainment touring projects.
Cardetti states: “I am thrilled to be at the intersection of creativity and technology with Silver Spoon, a clear leader in the world of virtual production. With the rapid growth we are experiencing, I am delighted to develop and lead teams of brilliant individuals to create and deliver sensational experiences that bring ideas to life.”
Laura Herzing, executive producer at Silver Spoon, comments: “Silver Spoon has experienced such tremendous growth over the last two years, and Angela brings a wealth of production and technical knowledge to our growing team. We are absolutely thrilled to have her here, and she will be a vital part of helping us continue to grow and expand in new directions.”
USA - After more than nine years at ARRI - three of which spent as an executive board member - Markus Zeiler has decided to accept a new professional challenge, ARRI reports.
Prof. Dr. Hans-Joerg Bullinger, chairman of the supervisory board at ARRI, comments: “On behalf of the supervisory board, I would like to thank Markus Zeiler for his outstanding efforts and accomplishments for the ARRI Group. We deeply regret this decision, but wish him all the best personally and professionally. We look forward to working with Markus Zeiler on joint projects in the future.”
Zeiler came to ARRI as general manager business unit lighting in 2013. In this position, his responsibilities included the successful introduction of the LED soft light platform SkyPanel, for which ARRI was awarded an Engineering Emmy this past year. Zeiler was most recently in charge of the business units camera systems, lighting, and rental, along with the marketing and sales departments.
In the next several weeks, Zeiler will hand over his areas to Dr. Matthias Erb, chairman of the executive board at ARRI, who will take over these responsibilities temporarily.
USA - Obsidian Control Systems has expanded its team with two experienced members tasked with providing support, programming advice and training capabilities for customers.
Matthew Gerardi will lead Obsidian Control Systems’ Technical Support division with focus on Onyx, Netron and Capture, working out of Obsidian’s HQ in Los Angeles. Gerardi comes to Obsidian with an extensive background as a technical director and lighting technician. In his new role, he will work alongside Obsidian users to evolve Onyx, and will focus on Onyx and Netron training sessions throughout the US, in person and online.
Meanwhile, Hector Rojo joins Obsidian’s Latin American team to lead the Onyx support division for Mexico, Central and South America, along with other Spanish-speaking areas across the globe. He brings with him an extensive technical background as a lighting designer, lighting programmer and lighting technician on various console platforms, as well as DMX, Art-NET and sACN networking systems. Rojo will be based out of Elation Professional’s Mexico City office.
“Support and training are essential to customer success and with the addition of Matthew and Hector to our team we are reinforcing our commitment to our user base,” comments John Lopez, channel sales manager at Obsidian Control Systems. “We are dedicated to leading the way in innovative technology, development, and support to provide a world-class lighting control experience.”
USA - Tributes have been paid to Juan ‘JC’ Faxas, who passed away unexpectedly on 12 February. A former employee of the ADJ Group of Companies, he leaves behind a devoted wife, two daughters, and many friends who were drawn to his outgoing personality and keen sense of humour.
Juan Faxas, known to his many friends and colleagues as JC, was born on 21 February 1962. At the age of six, his family fled communist Cuba for the US. Settling in California, JC attended South California Military Academy, Long Beach, as well as Warren High School, and graduated in 1980. Music was a passion for him from an early age; JC enjoyed singing and playing guitar as well as playing other artistes’ music as a DJ. In 1977, while still at High School, he founded Discomania and performed at weddings and parties throughout Los Angeles. He quickly expanded his business to larger venues and clubs through the late ‘80s, and continued to create music and produced his own dance records while also opening for some of the top dance acts of the day.
In 1992, JC started at the Covina Guitar Centre store working his way up to department manager. In 2007, he was promoted to assistant buyer at Guitar Centre’s corporate headquarters, collaborating with manufacturers on product ideas that turned into some of the industry’s top selling products. JC’s expertise was quickly recognised by the company, and he was promoted to director of live sound, DJ, and lighting. He joined the ADJ Group of Companies in 2016, where he worked until 2020 as
Belgium - Installation and touring loudspeaker manufacturer Audiofocus has announced two senior additions to its international sales team.
Håkan Sjöö has been appointed to the position of EMEA sales manager, with responsibility for developing and expanding the brand’s distribution partnerships. Luc Haubursin has also joined the team as commercial business development manager, with a specific focus on sales growth in Africa and the Benelux countries.
Håkan brings international sales experience with pro audio brands including Powersoft, Renkus-Heinz, and Holoplot. Luc also has a proven track record in the pro AV industry, with business development experience at Chauvet Europe and with AED Distribution.
“We are delighted to welcome Håkan and Luc to the Audiofocus family,” says managing director, Ann Leroy. “As part of our Audiofocus 2.0 journey, we are investing heavily in pioneering new products and technologies. Håkan and Luc’s knowledge and energy will play a key role in growing the strong, proactive distribution partnerships that will translate our R&D and manufacturing innovations into sustainable business growth.”
Håkan Sjöö adds, “I look forward to supporting our international partners with the rollout of the ground-breaking new products coming through the R&D pipeline. We also have a fantastic opportunity to build new partnerships and extend first class on-the-ground representation and support to many more territories.”
Luc Haubursin comments: “Alongside supporting the growth of our global busi
UK - London venue Troxy has announced the appointment of Jools Butterfield as operations manager. With over 25 years of experience within the event industry and 20+ years in managerial roles, Jools will be providing insight and invaluable experience from the ground up.
Jools will be making the transition from his most recent role as senior festivals manager Vision Nine His responsibilities included event manager for the NASS festival, assistant event manager for Boardmasters festival and the overall creation of the strategy and approach of all Vision Nine events.
In previous roles, he spent 15 years as Lovebox founder and festival manager, latterly being part of Live Nation where he was instrumental in the ongoing success of Citadel and Wilderness Festivals.
Simon Eaton, head of live at Troxy, comments: “Having spent many years working alongside Jools at MAMA & Company I couldn't be more thrilled to welcome him into the Troxy fold. He is a wonderful asset to our venue family.”
Julian Butterfield adds: “I am absolutely delighted to be joining a venue with the rich cultural history of Troxy. Going back numerous decades to the early 20th century, Troxy is interwoven into the fabric of London, a connection I am thrilled to be maintaining and expanding on.”
UK - Solotech UK has announced the appointment of Rich Rowley to the role of general manager for its Redditch facility. Rowley joins Solotech with 30 years’ experience in the live productions Industry. Reporting to UK MD Bryce Jewell, Rowley will oversee operations supporting the live productions, sales and systems integration business for Solotech’s UK companies, including SSE Audio, Wigwam, Capital Sound and BCS Audio.
Rowley previously held roles as director at XL Video and as chief sales officer for PRG in the UK. Most recently, he has been general manager at Adlib, where he helped oversee the company’s transition from an audio supplier to a full 360 audio, lighting and video service provider.
Rich is no stranger to the Solotech family, having been hire manager in Redditch for SSE Audio between 2004 and 2006. During his time at SSE, he worked on many projects and designs, including Oasis, Metallica and the main stages for Download, Reading/Leeds and Glastonbury.
MD Bryce Jewell comments: “The general manager role at our UK headquarters is pivotal in ensuring the delivery of all our business both in live productions and sales and systems integration. We’re delighted to have secured someone with Rich’s knowledge and experience. We are confident he will be able to support what will be an incredibly busy time for our core business in the coming months while planning for the ongoing expansion of Solotech in the UK.”
Rich Rowley adds: “The UK brands already have a fantastic reputation and with the support of Solotech globally we
Germany - Lighting designer and DP Ben Díaz has joined ARRI Lighting as senior product manager. Based in Stephanskirchen. He will focus on the development of high-quality LED lighting fixtures and accessories.
Together with Florian Bloch, head of product management at ARRI Lighting, and the team, Ben Díaz will play an integral role in the planning, development, introduction, and life cycle management of new ARRI lighting products. Ben Díaz is a senior executive specialised in LED lighting technology. He is also a lighting designer, director of photography, and educator with more than 15 years of experience in the industry.
After several seasons directing lighting for television shows and designing tours for international artists, Ben Díaz joined the Danish manufacturer SGM Light in 2014, where he first worked as area manager and later as business development director for Latin America, Spain, and Portugal. In 2017, he became head of product management at SGM, assuming control of the LED portfolio across its life cycle while accelerating its presence in permanent outdoor installations.
“We at ARRI are thrilled to have Ben Díaz on board,” comments Florian Bloch. “Not only is his great enthusiasm for the world of lighting and camera palpable, but he has also proved his merit as a specialist in the development of state-of-the-art, high quality products.”
Ben Díaz states: “Joining ARRI means a lot to me. The first cinema camera I operated was an Arriflex and the first luminaire I ever bought was an ARRI Studio fresnel.”
Japan - German audio technology and solutions company d&b audiotechnik has appointed Ayumi Hanano as Soundscape business development manager for Japan.
In this role, Hanano will be supporting Japanese users on both the technical and commercial aspects of d&b’s Soundscape System, with additional regional support. Hanano, who will be based in the d&b office in Yokohama, will report to both Hideki Yajima, managing director, d&b Japan, and Anand Narayanan, d&b president, APAC.
“We have seen success with both Soundscape and SL-Series throughout Japan, and Ayumi joins us at a great time to help build on this momentum and develop the markets further,” says Yajima. “Ayumi has a wealth of knowledge and experience throughout Japan and the APAC region. She will be working closely with end customers, system integrators and content creators to help demonstrate the advantages and creative opportunities that our technology offers.”
The impact of d&b Soundscape, the professional AV industry’s leading immersive audio technology, has grown considerably in the region over the past few years, particularly as more updates to the technology have been added.
Hanano began her career as a sound engineer in Japan, before moving on to pro-audio education and support, and brings many years of experience to d&b. “I am incredibly excited to join d&b,” says Hanano. “Their comprehensive product portfolio has always stood out, addressing market-specific applications and challenges. Importantly though, in addition to d&b’
UK - Sound Technology, exclusive distributor of Martin Professional in the UK, has appointed Joshua Wakley as area sales manager in its professional lighting division.
Wakley has been working in the theatre & live events industry for 13 years starting out as a lighting technician for regional venues in the south west. As the technical manager with The Redgrave Theatre, he oversaw investment and development into the venue, producing multiple in-house shows and attracting a range of commercial hires.
Wakley joined the customer service team at SLX in 2018 before becoming business development manager where he supplied and supported national venues, production companies and touring shows as well as event production companies & the corporate sector. Most recently, Wakley has added tools to his portfolio as a health & safety inspector & fire risk assessor.
"I'm looking forward to being part of the Sound Technology team, working with the Martin brand at such an exciting time,” says Wakley. “The latest generation of fixtures like the MAC Ultra and Aura PXL are fantastic, and I can't wait to get these incredible fixtures in the hands of designers and suppliers.”
Germany - Riedel Communications has welcomed Craig Thompson as executive director of the company's new customer success department. In his new role, Thompson will oversee operations for the department, which was created to deliver a frictionless experience for customers - from the initial demo and system design to training, delivery, and post-sales support - while expanding the company's services portfolio and associated revenue streams.
“With the creation of our customer success department, we're realising our vision of customer-centric operations, while preparing a solid foundation to support a product portfolio of hardware and software products,” comments Rik Hoerée, CEO product division at Riedel Communications. “With an impressive record of improving customer satisfaction, exceeding sales targets, and managing world-class services teams, Craig is a natural fit to lead our customer success team, and we're thrilled to welcome him to Riedel.”
Thompson has over 20 years of management experience in the media production and broadcasting industries. He comes to Riedel from Grass Valley, where he served as vice president of customer success and business transformation.
“It's an exciting time to be joining Riedel, as the company delivers on its commitment to our customers with the new department,” comments Thompson. “Riedel already offers a robust line-up of services - whether it's consulting, technical support, or training courses and I'm looking forward to expanding our portfolio even further to ensure a seamless customer experience.
Singapore - Ayrton has announced the further expansion of its international team with the appointment of Vijay Thaygarajoo as regional sales manager for Asia Pacific. The appointment takes effect from 1 February 2022.
Vijay brings over 10 years of industry experience in the region, working with Ayrton’s local distributor and as regional sales manager for a number of industry manufacturers.
“I am very excited to be joining the amazing team at Ayrton,” says Vijay. “As the RSM of Ayrton, I will be responsible for maintaining and building relationships with current distributors as well as appointing new distributors around the APAC region, with the aim of progressing and further strengthening the Ayrton brand and image in this part of the world.
“I’ve seen the quality of Ayrton lighting over the years and am very impressed with the full range of lighting fixtures they have. When the opportunity came along, I didn't think twice about joining them as I believe in the brand and couldn't wait to join the team. Ayrton is the future!”
“Vijay’s experience makes him extremely well placed in his new role as our APAC regional sales manager and a valuable addition to the team,” says Ayrton’s global sales director, Michael Althaus. “To have our own regional representative working in tandem with our excellent local distributors is a great combination which will strengthen Ayrton’s presence across the region and reinforce the level of service we are able to give our customers. We are very happy to have Vijay on the team.”