UK - Sennheiser UK has appointed Tim Sherratt as the company's Engineering and Technical Services Manager. A well-known face in the industry, Tim was previously at Orbital Sound for over 15 years, the last four of which he was Technical Director. His achievements there included the design and installation of the communications infrastructure for the Queen's Golden Jubilee celebrations and the first UK use of TETRA mobile communications at a public event (the Isle of Wight festival) for non-emergency services.

Tim's role at Sennheiser UK is focused on delivering the very best customer service from an array of the company's support functions.

"One of my immediate aims is restructuring the workshops in our servicing department to make turnaround times as quick as possible,&quo

USA - Harman Professional has appointed John Goodrich to the newly created position of global sales manager for mass communications.

Goodrich joins Harman Professional from Altel Systems Group, where he was vice president of business development, leading the development of integrated audio/visual and communication systems for the airport, mass transit, and hospitality industries. He previously held senior sales and business development roles at Meyer Sound Labs and Innovative Electronic Designs (IED). In his new role, he will report to Michael MacDonald, Harman Professional executive

UK - Following the positive response to the new products from both Philips Color Kinetics and Sensacell at last month's PLASA show, Architainment Lighting has created a new technical sales engineer position to spearhead the promotion of its lighting products into the entertainment sector, and promoting current employee, Phil Grice, to this position.

Grice, who joined Architainment early in 2010 as a technical services engineer has a strong background rooted in the entertainment side of the business. Prior to joining Architainment, he worked for Dorking Halls.

Commenting on this new

USA - Edgar Bernal, aka, DJ Etronik has joined American DJ as the new product/sales specialist for American Audio. Bernal recently took the 2010 US DMC DJ Championship title in New York.

Tom Freret, national sales manager of American Audio, comments, "We are very excited to appoint Edgar Bernal, a highly celebrated DJ, to this position. His passion for music and his understanding of our vast family of products really embodies what American DJ is all about. We know we will see great things from him."

(Jim Evans)

USA - Liberty AV Solutions has realigned its sales force across the US. Following on the heels of an announcement last week in which it was disclosed that David Ellis has been named as director of Western regional sales and Dan Reich will begin serving as his counterpart in the East, the reorganized sales force will introduce direct sales associates into the field that will work hand-in-hand with existing independent manufacturer's reps.

"The motivating factor behind this move is to provide an exceptional customer experience," says president John Dace Dace. "It's our be

Latest Issue. . .