Emrin has been in existence since 1908
Belgium - Run by four generations of the same family, bicycle shop Emrin has been in existence since 1908. Located in Flemish Brabant, the shop has a proud history of delivering exceptional customer service and remains passionate about matching the right bike to the right rider. This principle has seen the business thrive and grow to encompass every aspect of the cycling world, from sales and leasing to repair and maintenance, clothing, accessories and bike-fitting measurement.
Such is the popularity of the shop, that in 2022, Emrin took the decision to move to brand new premises. Designed by architects Mossoux Architecten, the new, high-tech, ultra-modern store has more than 700sqm of floor space and comprises a sales unit, mechanics unit, maintenance unit, high-end race bicycles unit, basement storage and offices.
The importance in a modern retail space, particularly one that fosters a close sense of community, of providing the right in-store atmosphere, has been demonstrated time and again. With this in mind, the Emrin team chose to equip its new premises with a high-quality Pioneer Pro Audio sound system to match the store’s concept, both technically and aesthetically.
Prior to the move to new premises, Emrin had arranged for Iwan Fol of specialists FOL Sound, Light and Vision, and Joeri Verholen of Pioneer Pro Audio, to present a short demonstration of CM-Series commercial audio loudspeakers at its old store. Having established their suitability for the project, installation then took place across the new store’s three large areas, on the ground floor, first floor and mechanics department.
Emrin’s owner David Gilis comments: “Our store is about experiences of all kinds. From the moment you enter, you experience a special smell that has been developed for the store. Customers can then try out all our bikes in a virtual or real setting, and all of our products are supported by a state of the art service department, cleaning division, and even a special tracking system to follow up on repairs. With Pioneer Pro Audio, we wanted to be sure that the audio quality complemented our vision in the best way.”
FOL installed 16 x CM-S54T-K 4” in the store sales unit. and four CM-S56T-K 6” surface mount speakers in the mechanics unit, achieving effortless coverage and perfectly complementing the look and feel of the large spaces. The system is powered by two Powersoft Mezzo 604 AD 600W/4 channel compact amplifiers with DSP and Dante️.
Iwan Fol, of FOL Sound, Light and Vision adds: “The purpose-built store comprises a lot of concrete and raw materials, so speaker positioning was very important across the different spaces. We needed to reduce reflections as much as possible whilst making sure there was no loss of coverage and took our time to tune the system via the DSP in the Powersoft Mezzo amplifiers.
“For discreet high-quality audio in the showrooms, we used the very compact CM-S54T attached to the walls, and opted for the larger CM-S56T in stereo in the workshops. This means that the technicians can enjoy louder music with more bass while working on the bikes! The sound throughout the store is well-spread, clean and present, enabling clients to take time to consider their choices in a relaxed atmosphere that is never intrusive.”

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