PLASA Members can gain a competitive edge if they take advantage of PLASA’s pioneering industry research. The findings into the entertainment technology industry were launched by the Association at the recent PLASA Show, providing Members with the first available opportunity to gain in-depth market knowledge. At a time when the industry is facing an uncertain future, the research could prove vital to any company’s strategic planning.The first report, entitled ‘Establishing a Baseline’ is only available to PLASA Members and provides long-awaited reference material. The 147-page research report includes an overview of the global and UK markets and market-specific sections for the AV, lighting, pro audio and stage engineering markets. Each market is broken down into identifiable sectors with a definition of products and services within that area.

PLASA Members who contributed to the research have already received a 22-page overview. In addition, each sector within the report can be purchased separately to ensure that only relevant information is obtained. Globally, the report values the industry’s international market at £11 billion with the UK representing a strong share of just under 13%, at £1.4 billion. The UK’s exports also look healthy with over a third of revenue derived from overseas.Among the issues raised by the report is a widespread concern over skills shortages in key areas, specifically technical and business skills. As part of its ongoing effort to reverse this skills shortage, PLASA has recently sponsored various initiatives, including subsidizing half of the course fee for the first 20 students taking the BTEC Theatre Technician module beginning at PLASA 2001, and providing a 20% discount on over 750 business-related courses for its members through Hawksmere Training. Over the next year, the Association plans to continue with its emphasis on training initiatives in order to meet the predicted 9% increase in demand for qualified personnel.

What Does it Cost?Product Sector Reports: £125 eachMarket Sector Reports: £250 eachComplete Report: £500 (saving £250)

The offer applies to all PLASA Members even if they didn’t contribute the first time round (but they must agree to complete the existing research and commit to the follow-up survey). To order a report or simply to find out more,


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