The London-based trade event for entertainment technology is returning to Olympia London on 5-7 September
UK - Registration is now open for PLASA Show 2021. The London-based trade event for entertainment technology is returning to Olympia London on 5-7 September - and for one year only, the ABTT Theatre Show will be co-locating with PLASA Show, bringing two popular industry event under one roof.
This year, PLASA Show is moving to Olympia’s largest space, the Grand Hall, which will allow for a more awe-inspiring show experience, wider aisles and larger social areas to ensure the safety of visitors and exhibitors.
Visitors will be able to connect with leading brands from the pro audio, AV, lighting, rigging and staging sectors, whilst the free seminar programme - details of which will be revealed in the coming weeks - will offer business advice, unpack technical topics, and present the latest creative achievements. There will also be various interactive offerings including live audio demonstrations, lighting console training, and more.
The ABTT Theatre Show Hub will have its own dedicated area on the expanded show floor, giving the popular show autonomy to retain its conversational atmosphere, reminiscent of its usual home at Alexandra Palace. During its time at Olympia, the ABTT will celebrate its 60th anniversary - an impressive milestone, which will be marked in style throughout all three days.
PLASA MD Peter Heath comments: “With live events and entertainment returning, slowly but surely throughout 2021, we are confident that it is the right time to bring back PLASA Show. And we are equally pleased to partner with the ABTT, whose Theatre Show is a respected mainstay on the industry calendar. This co-location has double benefit: it takes the pressure off of both show’s exhibitors, and connects a broader range of industry professionals for much-missed networking and face-to-face interaction. So, here’s to our big “come-back” in September! – We look forward to welcoming you, in person, to PLASA Show 2021.”
Robin Townley, CEO of the ABTT, adds: “2021 marks the 60th anniversary of the ABTT, the centenary of the birth of Stephen Joseph, one of our founding members, and the anniversary of the first time that government restrictions prevented the presentation of the ABTT Theatre Show. We are very pleased to be aligning with PLASA Show in the Grand Hall at Olympia in order to join in contributing in whatever ways we can to supporting the industry and our sector: providing the opportunity for exhibitors to meet visitors; for colleagues to catch-up; for conversations to ignite; for lessons to be shared; for knowledge to be exchanged and for practitioners and suppliers to re-establish, as well as forge anew, connections - face to face. As always we look forward to meeting -up and are excited to be able to help.”
PLASA Show will be run in accordance with the government-approved ‘All Secure Standard’, published by the Association of Event Organisers. Any changes to government guidelines at the time of the show will be reviewed and strictly adhered to, say the organisers.
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