Clockwise from top left: Jonathan Wu, Chen Jinfu, Michael Wu, Tom Bland, and Joe Byrne

Italy - Powersoft has announced the expansion of its global team with the appointment of two new business development managers and three new solution engineers.

With over 20 years of industry experience, Jonathan Wu, newly appointed business development manager for China, possesses a deep understanding of the pro-audio market. He aims to enhance user experience and product knowledge for Chinese clients, as well as continue to raise Powersoft’s brand awareness in China.

Jinfu Chen, business development manager for the Southeast Asian market, will focus on Indonesia, Thailand, The Philippines and Vietnam ensuring growth objectives by creating direct relationships with key integrators and consultants and utilising regular meetings and training sessions within the distribution network. Chen has an extensive background in the industry, having previously worked with Yamaha Commercial Audio and Audio-Technica, as well as a freelance sound engineer.

As a new solution engineer for the Chinese market, Michael Wu is excited to start his new role, stating: “When I first started in the pro-audio field in 2006, the market was predominantly occupied by analogue amplifiers, I believed then that Powersoft represented the future direction for power amplifier development and to date, Powersoft has become a leading brand in China’s high-end power amplifier market.”

In the UK, new solution engineer Tom Bland will be helping the sales team by offering training, demos, and technical help, as well as being directly available to Powersoft’s users and specifiers to help them better understand Powersoft’s offerings and providing them with support on how to get the right tool for the job.

Bland - who has been around the pro-AV world since he was born and started his first role in the  education and application support team at d&b audiotechnik GB after graduating university - is eager to start his role by introducing himself to the UK market, and says plans to work closely with Powersoft’s sales team and UK distributor, CUK, to ensure he’s in the right place at the right time, offering assistance to the end-users, integrators and consultants alike.

Joe Byrne, whose industry experience includes more than 30 years in AV integration, live production, and manufacturing, joins the Powersoft US team as solution engineer. He strongly believes that his background in the industry gives him a “unique insight” into the challenges Powersoft customers face in their day-to-day business and says he is delighted to join the team, stating: “I’ve always known Powersoft to be a leader in amplifier technology and development as well as producing some of the most reliable hardware in the industry.”

“We are delighted to welcome the five new hires in the Powersoft team” says Luca Giorgi, sales and new business development director at Powersoft. “Their extensive and diverse skill sets will enhance our ability to serve our business clients and collaborate with our partners. The addition of Jonathan, Jinfu, Michael, Tom, and Joe to our global team, strengthens our commitment of making inspiring, reliable, and innovative products while helping our customers to be more successful.”

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