The new system, which was unveiled during Grammy weekend at Hollywood's historic venue Avalon
USA - Some may say bigger is better when it comes to speakers, but in this case Avalon Hollywood's owner and audio expert John Lyons says, "It's a matter of being louder, cleaner and clearer."

The new system, which was unveiled during Grammy weekend at Hollywood's historic venue Avalon two weeks ago, features Powersoft's new M-Force technology - and is claimed to be the world's largest subwoofer club installation ever.

While other venues may opt for sound systems featuring a du jour brand, Avalon has its own namesake speaker series. No stranger to conceptualizing game changing speakers, owner John Lyons is an audio expert responsible for installing sound systems at some of the world's leading nightclubs.

Making this new speaker a realisation is a feat that Lyons and premier audio engineers at EAW and Powersoft have worked rigorously for two years to perfect. "It creates earth crushing sub bass," says Lyons.

Each speaker cabinet includes a 40" Powersoft cone: the largest ever and the result of the latest technological advances in electro acoustics. Lyons and EAW were able to use such a large cone by incorporating Powersoft's patented M-Force moving magnet linear motor technology into the cabinets, which enabled more air movement with faster response time ... and zero power compression.

The result was a cleaner, more powerful sound that was previously impossible to produce - particularly in the lower frequency ranges.

Powersoft's M-Force technology is an innovative method of acoustic transduction characterized by a moving magnet and genuine push-pull behaviour. This application of positive and negative electromagnetic fields allows for the motor to oscillate at an unprecedented level. It is so powerful that if the motor were used outside of a speaker system, it would be able to move with 1,000 lbs of force.

Each subwoofer cabinet (there are six in total) also contains two Powersoft M-Drive modules, which are used to supply power for the M-Force motor, the cone and each of the traditional speakers. The M-Drive is able to generate 15,000 watts at 2 ohms.

Doing this adds to the 'Avalon by EAW' Sound System, which John Lyons also designed in conjunction with EAW, and officially completing what is called the Bugatti of revolutionary club sound.

The innovative setup was unveiled at Avalon's Grand Revel last year, replacing the original Avalon EAW system that was recognized as a world leader and can still be heard in hundreds of nightclubs around the globe.

(Jim Evans)

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