Amate ships compact commercial G7 speaker
Wednesday, 6 January 2021
amate-audio-g7prodlineAmate Audio G7 is available in white, black and titanium
Spain - Amate Audio’s new commercial audio loudspeaker, G7, is rolling off the production line and shipping to customers.
G7 is a ‘ground-up, fully in-house, development, two-way system within an EN54-24 certifiable, hexagonal-form, reinforced ABS plastic enclosure’. Continuous programme power handling and output capabilities are rated at 120 W and 112 dB SPL, and a full-frequency response means that the G7 can be deployed without the need for sub bass reinforcement.
Over several years, Amate Audio has secured a worldwide niche demand in music and hospitality install applications, where high performance and operational efficiencies of its premium, self-powered, self-processing loudspeaker systems have found favour. In pitching for mainstream commercial audio success, the company has eschewed prevailing market trends, in offering a distinctively premium product with a comparatively competitive price tag, says the company.
Vice president and chief technical officer Joan Amate states, “G7 was conceived from the outset to disprove the assumption that ‘premium’ necessarily equates with a premium price tag. In developing a compelling proposition for the largest scale commercial audio applications, we understood we had to develop something distinct, in relation to market expectations. As well as something consistent with and representative of our hi-end brand values.”
As a starting point, the company designed its own injection mould, integrating an advanced internal acoustic architecture, within a compact enclosure with a distinctly aesthetic hexagonal form factor. A proprietary 6.5 inch carbon-fibre woofer ‘delivers performance characteristics equivalent to a normal 8-inch driver’. The cabinet design incorporates a recessed connector panel with ergonomic protective cover and integrated mounts for the supplied U-bracket wall-mount. Recessed screw sockets enable installation with Amate Audio’s SP-6N dual-axis wall-mount.
G7 was also conceived with practical and operational efficiencies, for contractors and integrators very much in mind. With its high-power handling, output and full-frequency response, significantly less cabinets are required for any installation, while still operating well within their range of capability, with more than sufficient residual headroom.
Head of sales Jordi Amate says, “We could never have come to this market with a similar looking, equivalent performance product, with that already in considerable over supply from far eastern manufacturers.
“In G7 we have something else, something more. Something that ultimately allows installers to offer a better customer experience. And that, for sure, represents the highest quality and performance to price ratio achieved with a plastic cabinet.”

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