From opposite corners of the globe, two well-known companies have joined together to meet the growing needs of the entertainment industry. GE Lighting, headquartered in Cleveland, Ohio and Koto Electric Co Ltd, based in Tokyo, Japan, will collaborate to distribute and develop new products in entertainment metal halide discharge lamps. Under the terms of the agreement, GE will distribute metal halide discharge lamps manufactured by Koto Electric. The lamps - built to GE Lighting’s specifications and branded with the GE name - will be distributed by GE Lighting worldwide, except in Japan and the People’s Republic of China. In addition, both companies have committed to expand their discharge product offerings in the future. "We are constantly looking for ways to improve not only our distribution capabilities, but also our commitment to our customers," said Gerry Schuh, product manager for GE Lighting. "Our collaboration with Koto Electric will provide new outlets to sell and service GE Lighting and Koto Electric customers, and allow us to expand our presence in the entertainment lighting industry."

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