K-array backs Musica in Giro in Florence
Tuesday, 4 August 2020
florenceTwo Cricket PE30 vehicles broadcast the entire concert via live streaming
Italy - On Saturday 1 August, the first concert of the Musica in Giro was held behind closed doors at the Verdi Theater. The format, created by Luigi D’Amico, was in collaboration with Stefano Zaccaria VP global sales & marketing of K-array, who were the main supporters of the initiative, along with Toyota Material Handling Italy, Simai, and Tab Italia.
Maestro Beatrice Venezi, directed the Orchestra della Toscana, in the execution of her first album My Journey- Puccini's Symphonic Works, published by Warner Music Italia.
At the opening, D’Amico explained that following the difficult period in which the world is living due to the global pandemic caused by the coronavirus, the purpose of Musica in Giro is to give a little contribution to return to some sort of normal, offering people entertainment in compliance with anti-assembly rules. The project - continued D’Amico - was achieved thanks to the main sponsors who together have created Cricket PE30, the first fully electric vehicle with professional equipment on board for audio diffusion.
From this partnership between Toyota Material Handling Italia, Simai, Tab Italia and K-array, a solution of innovation and effectiveness, imagined by Zaccaria in full lockdown, has come to fruition to support the reality facing the events sector in these troubled times.
Two Cricket PE30 vehicles broadcast the entire concert via live streaming and followed two distinct routes throughout the streets and squares of Florence. One of these started from Piazza Santo Spirito, to pass through some of the most beautiful spots in the centreof Florence, such as Piazza Pitti, Ponte alle Grazie, Via Tornabuoni, Piazza della Signoria and Piazza Santa Croce.
The other, started from Piazza dell'Isolotto then continued in Via Torcicoda, Via Modigliani and Via dell’Argingrosso.

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