L-Acoustics launches initiatives for industry
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In addition, following a global survey and roundtable with certified providers conducted in the autumn, L-Acoustics notified its network of amendments to the company’s commercial terms for 2021. Says the company: “Adapting its discount structure to reflect the network partners’ lower expected turnover, L-Acoustics strives to help them regain their footing more rapidly in the coming year and maintain competitive access to product and support from the manufacturer.”
Finally, launched in July 2020, the L-Acoustics eStore offers the Archipel range of sound systems by L-Acoustics Creations, Contour XO in-ear monitors powered by JH Audio, as well as branded merchandise. To support the struggling live sound community, L-Acoustics announced that 100% of net profits generated on the eStore from launch through 31 December 2020 will be donated to the Musicares, Backup, and Fondation Hopitaux de France charities.
“Throughout the crisis, inspired by the resilience and courage of our employees and partners, L-Acoustics has supported industry initiatives like #wemakeevents, #saveourstages, #crewnation and #saveliveeventsnow,” explains Laurent Vaissié, chief executive officer of L-Acoustics. “Now, as the industry faces a long and difficult winter before an anticipated recovery, launching these three initiatives is our way of showing solidarity with our extended family as well as the talented and dedicated individuals who create outstanding live events for audiences the world over. We look to 2021 with hope and anticipation of our industry coming back strong to thrill audiences once again.”
