Show Presentation Services (SPS), the audio-visual equipment rental and technical staging specialist, is to install a Barco ‘DLite-7’ LED Daylight Display in the heart of London’s Oxford Street. The venture comes hot on the heels of a further major investment by SPS in 30sq.m of leading LED manufacturer Barco’s DLite-7 daylight display. The venture also heralds the first of a number of scheduled outdoor advertising pilot sites between SPS and London-based Trash Media Plc, the ambient media and outdoor advertising specialist, with whom SPS have formed a strategic alliance. The site, re-booked for a further 12 months, is located at the Cromwell Road/North End Road junction, on the main commuter route into London, and is live 24 hours a day.
