Philips Lighting’s investment in new technology promises users of halogen lamps a better lighting product for entertainment application. The lamps now incorporate a new technology called P3, which involves coating the pinch leads with a protective coating which results in greater reliability, by reducing early lamp failure caused by overheating. In addition it allows for more freedom and flexibility of the lamp burning position. All lamps with this new technology are now clearly identified with a distinctive P3 logo. To mark its launch, new packaging has also been designed and rebranded ‘Broadway’.
