Goodbye Feedback: a 1939 advert of the Uniplex and Unidyne cardioid microphones
USA - Shure Incorporated is entering its 96th year in audio technology and is planning a number of celebrations of company landmarks throughout the next 12 months.
S.N. Shure started the audio company in downtown Chicago in 1925, selling radio parts kits. Since then, the company has grown into a global player, offering a diverse portfolio of wired and wireless microphones, personal and professional listening products, and conferencing and meeting solutions. Shure products are now sold in more than 120 countries, and through the decades, they have been trusted and used around the world by such luminaries as Dr. Martin Luther King, Jr., Elvis Presley, Pope Francis, Nelson Mandela, The Beatles, and every United States President since Franklin D. Roosevelt.
“While our 95th year provided several challenges as it relates to the pandemic, we continued with our superior product innovation and customer support,” comments Christine Schyvinck, Shure president and CEO. “Our founder, S.N. Shure, would be proud of how our associates banded together to persevere during these difficult times - positioning our company for a 96th year of global success.”
Throughout the anniversary year, Shure will celebrate key milestones, including:
1996 - Rose Shure named chairman of the board. Sandy LaMantia hired as VP of engineering (he was later named Shure’s third President).
1991 - Shure opened Shure Europe GmbH, Heilbronn – the company’s EMEASA Headquarters.
1966 - one of the most recognisable vocal microphones, the Shure SM58, is introduced.
1961 - Shure established Shure Electronics Ltd, London, the company’s first wholly owned subsidiary in the UK.
1951 - Shure debuted the Unidyne II Model 55S, known for its revolutionary style.
1946 - Shure transitioned from war time production back to peace time products.
1941 - The Uniphase Acoustical Network patent was issued to Shure engineer Ben Bauer, the most valuable patent in the company’s history.
Over the past 12 months, Shure has expanded its systems integration business with the acquisition of Stem Audio and the expansion of networked audio ecosystems for companies, educational institutions, governments, and others to conduct quality virtual meetings. Shure IntelliMix Room, an innovation in digital signal processing (DSP) for AV conferencing, was unveiled globally last summer.
On the professional audio side, Shure introduced its new DuraPlex microphones, the company’s new mid-tier subminiature (5mm) omnidirectional lavalier and headset microphones. Shure also rolled out the SLX-D Digital Wireless System, the newest addition to the Shure digital wireless portfolio. The new offering is the digital replacement of the Company’s popular SLX system, complete with new mechanical designs, exceptional audio quality, more reliable RF performance, streamlined setup, and more.

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