TP appoints US head of business development
Tuesday, 4 August 2020
buhler-genaGena Buhler will lead the business development team in North America
USA - Theatre Projects has announced the addition of Gena Buhler in the new position of head of new business development, North America. Joining from the Wheeler Opera House (Aspen, CO) where she served as the executive and artistic director, Buhler brings over 20 years’ experience in event production, venue management, operational logistics, festival and program development, and relationship-building of critical partnerships.
She will lead the business development team in North America and will act as a key member of the strategic planning team, offering timely and expert advice on project needs, feasibility, early project visioning, and other business planning
“Gena’s a great addition to our team,” says Daniel Ordower, general manager. “She understands the industry, our goals, and our markets - the arts, corporate, hospitality, retail, sports, and entertainment. She’ll be offering valuable and strategic insights to our clients on the management and operations of their venues, which will enable us to create more sustainable, impactful, and efficient spaces for their communities.”
“I’m delighted to be able to engage with the amazingly talented, smart, and creative group of people who come to work every day excited and full of energy,” says Buhler. “I’m looking forward to helping Theatre Projects realize our full potential, while being able to collaborate and offer support to my colleagues and friends across North America. Even amid the greater impacts of 2020 to our industry, I’m excited to embark on this new adventure and the challenges ahead.”

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