Elation highlights new models at LA Auto Show
- Details
Creative Technology has used Elation Design PAR 575 opti par moving heads on auto show booths for years - as have many other production companies - and plenty of Design Par 575 fixtures were to be found at the 2017 LA Auto Show. The company sought the benefits of an LED solution and turned to Elation’s new cool-white Fuze Wash 575 LED PAR moving head luminaire with motorized beam control.
Held 1-10 December at the LA Convention Centre, the LA Auto Show is one of the most influential auto shows in the world. Elation has a tradition of lighting excellence on auto exhibitions and has designed the Fuze Wash 575 to optimise the way a vehicle looks and assume the role as a new workhorse fixture-of-choice. Featuring a high-output 350W Cool White / Daylight COB LED engine, the fixture gives designers what they need without the cost, weight and power needs of conventional 575W discharge daylight PAR lights.
Ian Dobson, project manager lighting division at Creative Technology, worked with Elation sales director Eric Loader and national sales manager John Dunn to customise the Fuze Wash 575 in order to get the exact fixture they needed. “We collaborated with Elation on the LED chip set to get the light output and color temperature we liked,” Dobson says, noting that the optimal colour temperature decided upon was 6800K. And with a high CRI of 95, the Fuze Wash 575 excels at accurately reflecting an object’s true colour.
Creative Technology has worked on Kia booths for many years, providing a turn-key audio, visual and lighting solution. Rigged on straight trusses at a trim height of 27 feet, some 190 Fuze Wash 575 fixtures were used on the Kia booth, six fixtures per car, three per side. “It’s an upgrade from the Design Pars we’ve used on several previous auto shows and is a cost effective solution as well,” Dobson commented. “The zoom, pan and tilt positioning, electronic dimming and its remote-focus capabilities are all important.”
CT played a major role on four booths at this year’s LA Auto Show (Volvo, Audi, Jaguar Land Rover and Kia) and was the first big event in which they’ve used the Fuze fixture. “They are working out great and having them in our inventory has paid off,” Dobson said. The Kia booth was designed by exhibit company EWI.
(Jim Evans)
