PARFect Dodge for Mårtensson Bil
- Details
The Peugeot dealer which is independently owned by Johannes Mårtensson contacted locally based AV specialist Fremlab and asked Björn Nilsson to propose some ideas. Sound specialist Björn contacted lighting designer Björn Arnason, also a technical sales specialist from Swedish distribution company Bellalite. The two often work as a team and have toured together in the past. In fact, they are quite a ‘double-act’ as well as making a well-balanced creative and technical team. Together they proposed a solution that embraced the stark industrial aesthetic that Johannes had in mind.
Björn Arnason’s lighting design incorporates 42 x Robe PARFect S1s which he chose because they were “perfect” for the application. They are installed on a series of trusses in the roof.
The shed style showroom - at the back of the main car display area - has a corrugated metal finish and is painted black - mean and lean to encapsulate the famous toughness and spirit of the iconic Dodge Ram pickup truck.
“Apart from setting the tone, to deal with the harsh, black background, I needed a luminaire that would make the cars and trucks literally pop out of their surroundings,” stated Björn A, explaining his PARfect pick.
PARFect S1s have also enjoyed a few other automotive successes including the lighting of two car podium spaces for Volvo in the arrivals and departures sections of Landvetter Airport in Goteborg.
The showroom installation was completed with a JBL sound system designed by Björn N adding some serious bass as requested by the owner.
The two Björns also specified the trussing and rigging and power distribution and worked together on the actual physical installation.
For the showroom grand opening event, lighting was programmed by Björn A on an Avolites Quartz console, with the day-to-day looks and scenes recorded onto a PC-programmed Sunlight stick control which can be accessed remotely by iPhone.
(Jim Evans)
