USA - Signify reports that its Philips Vari-Lite VL4000 Spot luminaires were used to provide illumination and effects for a large-scale immersive show for digital media company Oath, staged by the Hudson River in New York City. A subsidiary of Verizon, Oath reaches over 1 billion people through its digital brands, including AOL, Yahoo, Tumblr and HuffPost.
Produced by FIRST as part of the NewFronts digital media showcase, Oath's show featured content ranging from musical acts to theatrical style performances. Lighting designer Barrett Hall of design consultancy Magic Hour East says: "I needed to choose a lighting fixture with great light output, because the event began during daylight hours and would transition through sunset on Manhattan's West Side, and on into the night."

UK - Illumination rental and installation specialists LED Creative supported Trojan Media on a recent football-themed campaign for LG, featuring French World Cup winning goalkeeper Hugo Lloris.
Filmed on the sound stage at Backstage Centre in Purfleet, the sequence featured the goalkeeper saving an onslaught of mechanised penalties against a goal area mapped out in bright LED.
Working alongside production designer Zoe Koperski, LED Creative provided their Alpha 60 flex for the project, the stark contrast between the crisp, bright LED against the dark background creating a f

USA - Participants in this year’s Nike GO NYC 5K got an adrenalin-boosting dosage of both, as DJ Diplo was there at the Basketball City/Pier 36 finish line to entertain with his mix of dance music. Adding some perky visual zest to the performance was a colourful fast-moving lightshow featuring 20 Chauvet Professional Maverick MK Pyxis fixtures, supplied by 4Wall Entertainment.
Designed by Ben Danielowski and Tanner Simpson of Boum Creative, the show relied on the Pyxis fixtures for a varied mix of eye candy and to create a dramatic ballyhoo moment when Diplo walked on stage. “

South Africa - In order to keep up with increasing demand, Modanso Entertainment of Johannesburg has invested in 42 new lighting fixtures from Elation Professional. The purchase includes 24 DARTZ 360 beam/spot LED moving heads, as well as 12 Platinum HFX hybrid moving heads and six Platinum 1200 Wash LED moving heads supplied by local distributor The Production Warehouse.
"Moving the company forward and the need to meet international rider requirements at an affordable rate to the client, Elation was the best investment for Modanso Entertainment,” says Patrick Paledi, owner of M

UK - Anolis LED luminaires have been specified to bring colour, brightness and additional vibrancy to the Welsh seaside resort of Rhyl. They are used to light key landmarks in the town including the 76m high Sky Tower which is prominent on the seafront skyline.
Additional lighting installations currently include the front façade and the fly tower of the Pavilion Theatre, the clock tower, seafront waterfall and new sea wall viewing shelters.
Andy Hughes, technical manager of the Rhyl Pavilion Theatre, specified the Anolis fixtures in conjunction with Anolis UK technical sal

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