The Netherlands - PSRIG has announced the launch of PSRIG B.V., its new sales branch near Amsterdam.
“The Netherlands will play an important role in our company’s future growth. This new branch enables us to serve a highly strategic economic and geographic area while establishing a vital hub for more efficient logistics. We’re excited to bring our well-proven mechanical solutions and industry know-how closer to our customers, reinforcing our commitment to delivering top-tier service and hands-on technical expertise to help our clients achieve their ambitious goals,” says Aart Gigengack, CEO and co-founder of PSRIG.
Under the leadership of managing director Marc Lubberts, the Amsterdam adjacent office will serve as a central hub for local client activities. In addition to office and warehouse spaces, the company is developing a dedicated showroom where visitors can experience the latest innovations in our product lineup. This space will among other things showcase the modular lifting solution, FlexBeam, proprietary control system, FlexControl, versatile track solution, FlexRail, as well as rigging accessories. Experts will be able to provide in-person consultations for complex projects in the local entertainment sector.
This strategic expansion marks the fulfilment of a long-term vision for PSRIG. Co-founders Aart Gigengack and Kim Ekblad had nourished the idea of expanding the business abroad for several years when the opportunity emerged to form a mutually beneficial partnership with Marc Lubberts, a 35-year industry veteran and long-time friend of Aart.
The new subsidiary broadens PSRIG’s market reach, complementing its offerings to regional customers in the Netherlands, while leveraging the support of its Swedish distribution and service network. “I look forward to expanding the team in the Netherlands, fostering strong client relationships, and supporting the vibrant Dutch entertainment industry hands-on. I am confident our new presence will unlock significant opportunities for both new and existing customers,” says Marc Lubberts.
