Spain - Madrid is packed with nightlife options to suit any taste and any budget. With so much choice, clubs and bars in the city need to work hard to stand out, and Ayala 120 is doing just that.
Nestled discreetly in Madrid's exclusive Salamanca district, between Goya and Manuel Becerra, Ayala 120 seamlessly blends elements of a sultry nightclub, high end cocktail bar, and lively salsa club, making it a go-to spot for those looking to party late into the night.
With a capacity of 300 and music playing from 7pm until 6am most days, the club needs a reliable and memorable sound system to keep the dancefloor full and to ensure customers keep coming back. To make this happen, the owners looked to high-end loudspeaker manufacturer Renkus-Heinz.
“Our goal was to transform the customer experience from ordinary to extraordinary by providing an immersive atmosphere, with music at the heart of it all,” says Ivan Castillo, sales engineer for SeeSound, Renkus-Heinz’s distributor in Spain.
“The club is an open-plan space, but it’s divided into two main zones: the central dancefloor, which serves as the main club area, and a secondary area at the edge of the dancefloor and around the bar. This layout needed some careful thought and a tailored solution to ensure consistent sound quality throughout both zones.”
The team at SeeSound selected Renkus-Heinz C Series loudspeakers to fill both spaces. “These loudspeakers incorporate advanced point source technology and Complex Conic Horns with updated drivers, delivering clean, natural sound with enhanced pattern control,” Castillo explains.
“We chose the C Series because it gave us the sound quality and control we needed for a club environment. The horn design helps keep the sound even and focused, so whether you're on the dance floor or off to the side, you're getting the same clear, powerful audio. And with the CX models, we had the flexibility to configure the system exactly how we wanted for each part of the space.”
The team installed a combination of the CX121,CX112S, and CX61models throughout the club. The four CX121 loudspeakers serve as the foundation of the venue’s audio setup, offering high output and precision to ensure every note, beat, and lyric is crystal clear throughout the space. Despite its compact size, this full-range loudspeaker delivers powerful, balanced sound without overwhelming the room.
Enhancing the club’s deep bass response are two CX112S subwoofers, which provide the rich low frequencies essential for dance music. Its powerful bass output infuses the venue with pulsating energy, creating a fully immersive experience. Rounding out the system, the CX61 loudspeakers add clarity and detail to the midrange and treble, ensuring that the music remains crisp, well balanced, and free from distortion. Whether the intricate highs of a DJ mix or the smooth flow of electronic beats, the CX61 maintains fidelity across all frequencies.
“We chose Renkus-Heinz CX121 loudspeakers for the main space as they can deliver a lot of power and provide a controlled bottom end that really helps on the dance floor,” notes Castillo. “For the areas around the perimeter of the dancefloor which needed to allow conversation, we installed four CX61 loudspeakers as they deliver enough power in a cabinet that is very low profile and has an extended coverage, especially in the horizontal axis.”
The combination of deep bass, detailed midrange, and crisp highs from these loudspeakers results in an auditory experience that perfectly aligns with the venue’s commitment to ensuring each night offers a unique, high-energy experience tailored to the crowd’s vibe.
“We wanted something that would set us apart from the rest of the clubs in this area,” say the owners of Ayala 120. “With this combination of loudspeakers from Renkus-Heinz, we believe that we now have the edge over our competitors and that our customers will keep coming back to party with us.”
