Apex Technologies debuts as US distributor
Tuesday, 6 July 2021
apex-3d-1Most product lines Apex will represent are well-established in other parts of the world
USA - Several respected industry figures have joined forces to form Apex Technologies, a new company that will “distribute exclusive worldwide entertainment technology solutions” to the North American market.
The founders Bill Morris, Anders Karlsson, Tarmo Krimm and Ola Melzig have run some of the biggest companies and productions in the industry. Their mission is to seamlessly deliver lighting, AV, staging and power supply products that are not currently represented in the US market. Most product lines Apex will represent are well-established on stages and venues in other parts of the world, says the company.
CEO Bill Morris explains: “Apex Technologies is the brainchild of a few of us that saw an open niche in the marketplace to bring exciting products to the North American market. All four of us have either lived in or travelled the world extensively and can clearly see the creative differences in the way live productions are done outside of the USA. There are some great products that just need to be available to the American market. So, we decided to form a U.S. distributor of exclusive products to help facilitate a more global live entertainment industry.”

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