BTX appointed Optimal Audio US distributor
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Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues.
For more than 50 years, BTX has helped its partners overcome technical hurdles with a wide array of nationally and internationally sourced integration products and is well placed to introduce a new brand to the US market, says Optimal Audio managing director Dom Harter.
“BTX is a trusted and highly respected name in the AV industry, well known for its grassroots sales efforts, great technical support and strong customer service. The BTX team noticed very early on the value of what Optimal Audio brings to the market, and we’re delighted to be entering into what we believe will be a very fruitful partnership with another influential distributor.”
Greg Schwartz, CEO of BTX comments: “When we look for new products of value to offer our integration customers, sophisticated products that are simple to install appeal to us most. That is the very definition of Optimal Audio’s approach to commercial audio, and it's why we are so excited to bring them into our current family of products as we continue to expand our audio offerings.”
