Claypaky North America launched at LDI
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The company’s European and American team joined forces on the stand, designed in keeping with the ‘It's Real’ marketing campaign that marked the launch of the laser-source beam moving head, Xtylos, in North America. Dedicated demos took place every hour and visitors also saw the Mini-B, the HY B-EYE, the Axcor series fixtures; the Sharpy Plus, and three fixtures which made their world premieres - Sharpy Plus AQUA, ReflectXion and CloudIO.
Meanwhile, Xtylos took home two LDI Awards, winning the Best Debuting Product Award and the Best Advancement in Lamp Technology Award.
Claypaky CEO Marcus Graser comments: “We have invested a lot of resources in recent years, not just to create an innovative luminaire, but to conceive and develop a totally new technology combining the strengths of Osram and Claypaky, which could benefit our entire industry. We are pleased with the awards the Xtylos has received, which are an acknowledgement of our continuous and constant efforts to generate Innovation.”
Claypaky also launched a North America operation, which is based in Dallas, Texas. The facility houses a product demonstration space and technical service training centre. There are also finished goods in stock and the team provides support, repairs and parts, to enable the company to decrease delivery times.
Julie Smith, who manages the USA Claypaky customer care operation, explains: “I recently partnered with Claypaky and was immediately able to appreciate the great professionalism and enthusiasm of the entire team. I am sure that our presence in North America will make a decisive contribution to being closer to our customers in a concrete way.”
(Jim Evans)
