Crosby Group acquires Straightpoint
Friday, 4 January 2019
acquisition(L-R) Straightpoint’s David Ayling and Crosby’s Robert Desel
USA - The Crosby Group has completed the acquisition of Straightpoint UK (SP), a manufacturer of load cells and force measurement equipment.
The acquisition, effective 2 January, includes SP’s Hampshire-based manufacturing facility and headquarters, which will become Crosby’s 'centre of excellence for load monitoring and measurement'.
David Ayling, formerly CEO at SP, will step into a new role overseeing sales, marketing, and product development functions for all load monitoring equipment. He will report to Robert Desel, chief commercial officer at Crosby.
Ayling comments: “SP has built a very strong team focused on innovation and high service levels and we wanted to ensure we could maintain and capitalise on these important features of the company. Crosby’s brand, its channel strength, global reach, and management team will enable us to build on our strengths and take the business to a new level.
“Becoming part of Crosby represents an opportunity to deliver our solutions to more customers and increase the pace of our innovation. It’s an exciting new chapter for SP, its team members, and customers.”
Robert Desel adds: “We’ve had a close relationship with SP for quite a while - its load shackles are based on the industry standard Crosby G2130 shackle, and we use SP products on our Safe Rigging trucks. SP’s position as a leader and innovator in load measurement and monitoring, and the opportunity to integrate its technology into our already strong portfolio, made this a compelling addition to Crosby.”
He continues: “The acquisition is focused on growth. SP already represented a force in the marketplace and as part of Crosby we can position its products and expertise closer to the point of use and increase the pace of innovation.”
Ayling confirmed that SP would maintain its commitment to non-rigging markets, such as the weighing sector. Desel concludes: “We are very excited to add the SP brand, best-in-class products, manufacturing capabilities, and team members to the Crosby organisation.”
(Jim Evans)

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