The Samsung Pavilion in Salt Lake City.
Edwin Shirley Staging (ESS) rounded off the Salt Lake City Winter Olympics in a mood not dissimilar to the British Women's Curling team, jubilant. Working with Imagination's New York office ESS produced the Olympic Rendezvous @ Samsung pavilion for one of the Games' main sponsors, Samsung. The two-storey pavilion was created for the Olympic Square site in Salt Lake City for Samsung to use as an Olympic HQ. The building included a visitor experience dedicated to Samsung's products and it also provided recreational facilities for athletes and the public. Imagination estimated 8,500 visitors per day used the facility during the Games and subsequently declared the project a success.

ESS worked closely with Imagination's design team to make the building an integral part of the experience. Both companies have received praise from visitors, members of the Salt Lake City Olympic Organising Committee and the International Olympic Committee, for adding value to the Games. The building, planned to be completed prior to the anticipated snow falls of mid-December 2001, was built in a blizzard as the snow arrived earlier than the forecasters had expected. With the Games now over there is much speculation about the building being re-sited at another destination. Stephen Court of ESS commented: "We started to talk with Imagination's New York team several months ago about incorporating our structures across a whole range of applications. We're delighted that we have jointly produced something so successful this early into the discussions. ESS has a strong relationship with Imagination in London and we are looking to emulate that relationship in North America. ESS' London team, who led this particular project, has an advantage of being able to tap into the experience and local knowledge of our North American office, which we see a key part of building greater revenues for the group in the USA. We have generated a lot of interest from international clients through completing this project. Having now been significantly involved in the Sydney Games and at Salt Lake City we have ambitions for other major sporting events including Athens in 2004."

(Lee Baldock)


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