InterAmerica Stage completes rebrand
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The new look starts with an updated logo, which embraces the familiar way clients refer to the organisation. “Everybody we work with calls us IA Stage,” says general manager, John Gitzy. “Heck, we even call ourselves IA Stage!” The new logo and branding theme were created by Black’s son, Andrew, who is a professional illustrator and animator.
IA Stage has been busy integrating the new brand identity into all facets of the company’s public presence, and to augment the branding efforts, the company launched a new website designed by Designzillas at the end of April, introducing cross-platform functionality and more streamlined user experience.
“We want people to visit our website and find something useful,” says Marta Peliwo, marketing & trade show coordinator. “Our old site was starting to look like a bulletin board and our identity was getting lost in the clutter. Visitors can explore the site without getting lost, or they can cut to the chase and go directly to what they’re interested in. Nothing is more than two to three clicks away.”
(Jim Evans)
