Robe on track at Silverstone for #WeMakeEvents
Friday, 9 October 2020
robe-silverstone-wemakeevents-stand-as-one-sil302112276-photo-by-louise-sticklandNearly 100 Robe moving lights helped light two key locations at Silverstone (photo: Louise Stickland)
UK - Persistent and torrential rain didn’t dampen any spirits or enthusiasm at Silverstone Circuit in the UK where moving light manufacturer Robe UK, rental and production company Clearsound and Silverstone’s events and conference team transformed the race track’s Wing building and conference centre ‘resplendent red’ for the evening of 30 September 2020.
This massive effort was in support the #WeMakeEvents Global Day of Action.
Nearly 100 Robe moving lights supplied by Clearsound and Robe helped light two key locations at Silverstone – The Wing pit lane and paddock building, which resembles the wing of a race car with extensive event and conference facilities on the higher floors, and the BRDC (British Racing Drivers’ Club) Clubhouse which was a couple of kilometres away on a different part of this enormous site.
The Robe luminaires were combined with around 150 other lighting fixtures sourced from Clearsound, with additional fixtures from Dragonfly Lighting and CSR Lighting plus extra control from Antire Technical Productions, all contributing to the spectacle, together with the respective permanent lighting schemes of both buildings.
Robe and Clearsound were also joined on site by several other partner companies.
AE Hire supplied power distribution, ARB provided three mobile LED screens; Onpoint Logistics and their fabulous truck once again supported Clearsound & Robe having transported kit for them on the two previous #LightItInRed and #WeMakeEvents days of action.
MLE Pyrotechnics added lasers and also shot drone footage and The Flightcase Warehouse showcased a custom range of #WeMakeEvents flightcases while Frasershot Studios provided additional photography.
An ebullient technical crew of 22 – a mix of Clearsound regular freelancers and others who responded to a Facebook crew shout out – plus Robe UK’s Jordan Tinniswood and Simon Gooding were led by project manager Steven Haynes from Clearsound.
Steven and Phillip Berryman – also working as one of the technicians on site – are founders of the #LightItInRed movement.
On site, Steven and Robe’s head of marketing Theresa Gibson liaised with Silverstone Circuit’s technical manager Paul Goodall, PR / communications consultant Alison Hill and head of sales Hayley Smith to ensure things ran smoothly and the crew had all they needed to make the installations run seamlessly and look amazing.
Theresa Gibson commented, “Led by our very own team principle Steven Haynes from Clearsound Productions and the awesome crew who volunteered their services, the event was a testament to the sheer passion, drive and determination that these talented individuals have for an industry they all love and are desperately missing.
“The feeling of unity, togetherness and empowerment was really something else and not only did it help raise vital public awareness about this usually unseen industry, it brought people together and created some unique memories in the way that only this industry can! A heartfelt thanks to all of you that made this happen.”
For Robe and Clearsound, the Silverstone event was the continuation of a working relationship that started with the first #LightItInRed event in July with 10 installations around Northampton, and continued for the #WeMakeEvents day of action across the UK on 11 August, when the Magazine London event space and two other high profile sister venues in the city were lit red.
Steve comments, “It was another amazing #LightItInRed event uniting a fantastic crew who gave it lots of energy and weren’t the slightest bit fazed by the awful weather. I would like to say a massive thank you to all those involved both onsite and behind the scenes, we wouldn’t have been able to do this without you.”
The two Silverstone installations were among 2,350 buildings, monument, landmarks, places and spaces that were lit up red worldwide – from New Zealand to Chile – in the largest coordinated production and live event industry action to date by #WeMakeEvents.

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