Germany - The Sennheiser Group achieved sales of €492.3m in the fiscal year 2024. Despite volatile market conditions, the company says it was able to consolidate its position in the professional audio market and drive forward key future projects with innovative solutions and strategic investments. “In the year of its 80th anniversary, Sennheiser is thus continuing to fulfil its promise of creating unique sound experiences for customers around the world,” says a statement. Earnings before interest and taxes (EBIT) amounted to €35.8m.
“2024 was a challenging year for us, as it was for many companies in our industry,” explains co-CEO Andreas Sennheiser. The company recorded a slight decline in sales across all regions, totalling 6.6 percent compared to the previous year. “But especially in a dynamic environment, it is crucial to remain a reliable partner.” Co-CEO Daniel Sennheiser adds: “That's exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.”
The development of the individual sales markets varied greatly in the past year: the EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1 million – a slight decline of 3.5 percent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 percent. The Americas region recorded a decline of 16.1 percent to EUR 150.5m.
Political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here. By contrast, the APAC region performed well: growth of 2.3 percent to EUR 109.7m – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved.
“Our global presence really pays off in turbulent times,” says Daniel Sennheiser. “It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.”
In 2024, the Sennheiser Group invested a total of €48.9m – around 10 percent of total sales – in research and development and in the expansion of sustainable business processes. An additional €3.1m was invested in digital transformation: new backend systems and an expanded cloud architecture form the basis for the implementation of digital business models. Sennheiser invested a further €13.7m in its own production sites in Germany and Romania, €12.2m of which went to the plant in Wedemark near Hanover.
With products such as Spectera, a bidirectional, broadband wireless ecosystem, the Sennheiser Group has specifically addressed the growing importance of networked, digital solutions in the pro audio sector in 2024. “Spectera not only enables the simultaneous transmission of audio and control signals in real time, but also creates the conditions for seamless interaction between devices – a key advance for networked workflows in demanding production environments,” says Andreas Sennheiser. “Our pro audio portfolio has also been strategically expanded with the acquisition of Show Code, a company specialising in audio software.
“As a company, we want to further consolidate our position in the professional audio market. In addition to investing in our existing business, this also includes investments in promising future fields outside our company, provided they fit well with our vision,” says Daniel Sennheiser.
The Neumann brand enjoyed strong success in the professional recording applications segment. New product developments and the integration of advanced technologies from Merging Technologies, a leading Swiss provider of high-resolution digital audio recording systems and a pioneer in audio-over-IP, which was acquired in 2022, contributed significantly to this success.
Sennheiser has also further strengthened its market presence in the mobility sector. More than 70,000 audio systems are now installed in vehicles from Cupra, smart, and Morgan Motors. A particular milestone was the launch of a smart model featuring Sennheiser technology for the Chinese market in the third quarter of 2024.
In 2025, the independent family-owned company Sennheiser celebrates 80 years of pioneering audio technology and passionate engineering. Since the founding of the Laboratorium Wennebostel by Dr. Ing. Fritz Sennheiser in June 1945 in Wedemark near Hanover, Sennheiser has developed into one of the world's leading providers of audio technology.
“We live and breathe audio in everything we do,” says Daniel Sennheiser. “Our passion is to create unique sound experiences: real, unadulterated sound that you not only hear, but also feel.” Dr. Andreas Sennheiser adds: “When we look back on our history today, it's not just about the number of years – it's about what we have learned from the past to build the future of the audio world.”
“The current year is marked by geopolitical and macroeconomic challenges. However, we have a solid foundation, innovative ideas, and a passionate team that stands for quality and progress,” emphasises Andreas Sennheiser. "Even though the future is unpredictable, we have the opportunity to actively build it. With our 80 years of experience and our determination to use it responsibly, we are confident that we will continue to expand our position in the market for professional audio solutions."
