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Showco Inc, provider of touring sound reinforcement equipment and services to the concert touring industry, is marking the 30th anniversary of both the company, and the industry it helped pioneer in the early days of major arena rock shows. Co-founded by Jack Maxxon and Rusty Butsché, Showco grew from the humble origins of a garage-based business into one of the first sound equipment suppliers to the post-Woodstock concert industry. Later forays into stage lighting led to the 1981 formation of sister company Vari-Lite, Inc. The company has won numerous awards for its products, most recently for the Showconsole and the PRISM sound system.
