UK - Audio visual event supplier Smart AV, part of The Incredible Pixel Group (IPG), has announced an official partnership with LED manufacturer Shenzhen Eastar Electronic Co., LTD (Esdlumen) as its first LED distribution partner within the UK.

This follows a recent expansion into the permanent LED installation arena from Smart AV, which has served the events and exhibitions industry as a rental partner for over 10 years. As a distributor, under its new Smart LED division, Smart AV will offer quick turnaround and more direct support on a range of LED products including indoor, outdoor and creative LED. This will allow the company to offer training, servicing and technical support on the full range of Esdlumen products.

The partnership, confirmed during Smart AV's recent LED research and development tour in China, will strengthen Smart AV's position including the development of a new LED smart space. This space, to be relaunched at the company's 40,000sq.ft. headquarters in early 2016, will showcase the full range of Esdlumen products available within a permanent installation showroom.

Darren Poultney, CEO of Smart AV and founder of IPG, comments, "It is an honour to be chosen as the first UK distribution partner for Esdlumen, a company we had the pleasure of working with last year on our new 3.9mm CURVE LED product. Their commitment to product quality mirrors our own, in what is a key consideration for Smart AV when choosing a manufacturer to buy from. Becoming an official distributor will allow us to continue our work supplying events and exhibitions, extend our fleet and take on more permanent installation projects, with the highest-quality and latest LED products all within a shorter turnaround time."

Jack Chou, owner at Esdlumen adds, "I am very happy to welcome Smart AV to the Esdlumen team as our first UK distributor. The UK has always been one of the leading territories for the latest LED products and we look forward to supporting Smart AV on increasing the product sales of Esdlumen in the UK together, while offering high levels of service and support to their clients."

(Jim Evans)

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