ADS Launches Chinese Venture
Friday, 6 October 2000
Audio Design Systems, under its trading name of ADSworldwide, has entered into a special joint venture with a Chinese company to sell a range of home theatre equipment under a UK label. ADS will see its new range being sold under the Mistral label in all of China's seven major cities. It is envisaged that the Mistral, which comprises a range of home theatre speakers together with an amplifier and DVD player, will also be marketed within the UK and Europe. The televised launch of the product was recently staged in Shenzhen on China's south-eastern coast. David Hopkins OBE, managing director of ADS, was there as a special guest, and admitted that the event had been far more high-profile than he could have thought possible. He added: "There can be no doubt that the venture will succeed if the initial launch is anything to go by."

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