AEI Music is launching a unique in-store radio system for the high street retailer, aimed at providing complete control over the shopping environment. The system is available in two packages, each of which is delivered in a conventional radio programme style, complete with DJ links and commercials. The first is a bespoke system, and provides the retailer with a satellite channel that carries music programming, messaging and commercials; the second, the custom radio, benefits from the practical economies of using music programming into which the individual customers' messages are embedded.
