Atlona appoints distributor in Mexico
Tuesday, 26 November 2019
absalobby2Grupo ABSA will cover 14 major metropolitan regions in Mexico
Mexico - Atlona, a Panduit company, has appointed Grupo ABSA as its commercial AV distribution partner across a broad swath of Mexico, covering 14 major metropolitan regions including Chihuahua, Guadalajara, Juarez, Mexico City, Monterrey and Tijuana.
Grupo ABSA will focus on growing Atlona’s brand recognition and market share with a large community of IT and networking consultants and integrators that increasingly require networked AV solutions for end user projects.
“There is a unification of many different platforms on IP networks that is taking shape, and Atlona will play a fundamental role in how our customers transition AV operations to the network,” says Carlos Garcia Ramirez, commercial director for Grupo ABSA. “With solutions like OmniStream for audio and video distribution and Velocity for networked control, Atlona brings in the systems intelligence and high quality that enterprise businesses require for AV and IT convergence. This is especially important when working with large institutions, such as corporations or hotels, where we are addressing a variety of different AV needs for varied spaces.”
“Atlona continues to raise its visibility through Latin America will key appointments to our partner network, and ABSA’s knowledge of the Mexican market and AV/IT trends makes them the ideal fit for our long-term regional strategy,” says Esteban Perez, director of business development - Latin America, Atlona. “We look forward to a strong collaborative relationship over many years.”
(Jim Evans)

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