CT returns to Mobile World Live TV
Thursday, 22 July 2021
mwltv-2021-11This year marked the fifth of CT UK delivering this event for GSMA
Spain - Creative Technology (CT) returned to support GSMA with delivery of the 24-hour news channel, Mobile World Live TV (MWLTV), providing continuous coverage to local and remote delegates from a central news and information hub for the entirety of the event.
This year marked the fifth of CT UK delivering this event for GSMA. However, the 2021 event was postponed from February to June due to the pandemic but still went ahead as an in-person exhibition in Barcelona. Due to restrictions on UK travel, CT Spain assisted in delivering the local requirements while the UK team provided a remote production system and support.
CT’s UK team worked closely with CT Spain in Barcelona to provide onsite cameras and audio for a small studio space, as well as two roving 4G/LTE cameras gathering beauty shots and interviews across the site. These signals were all beamed back to the UK to be brought together with the production team in CT UK’s permanent remote production facility The Bridge based in the company’s offices near Gatwick. The Bridge, along with multiple-ISP redundancy offered by the dual office locations of CT UK, provided the sort of facilities and backup usually seen in full-size OB trucks and broadcast facilities but with the added comfort of CT’s experience in both live events and broadcast.
Mediabank, a cloud-based media asset management tool developed by NEP, was used to distribute content to and from remote staff and editors as part of CT’s ongoing contract with the GSMA. The workflow involved uploading all recorded and client-submitted content to the cloud-based system for review and approval by the production team and key stakeholders. Once content was approved and sent to the main library content could then be pushed to the playback system managed by CT or accessed by remote editors pulling out social media clips and highlights.
Chris Greetham-Ellis, senior project manager at CTUK comments: “It was a very different approach to MWLTV this year which required some creative thinking and a change in mindset to achieve. The crew did a sterling job, and the client was extremely pleased with the outcome. It was acknowledged that we would likely continue with this workflow going forward due to the commercial and environmental benefits gained from not moving crew across Europe for the event.
“All in all, the event was a huge success which couldn’t have been achieved without the incredible delivery team and all of those behind the scenes in the operational departments.”

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