The Unheard pop-up studio being prepared for Smukfest 2018
Denmark - It may be a coincidence, but Denmark’s second-largest music festival Smukfest just happens to be located in the backyard of manufacturer of professional studio monitors, Dynaudio. Now, they have entered into a collaboration to debut Dynaudio’s new pop-up recording studio concept - called Unheard - in August 2018.
“Building a professional recording studio in a huge container might sound crazy to some,” says VP of sales and product manager for Dynaudio’s Pro division, Rune Holst Jacobsen. “To us, music is an expression where every little individual sound has a character of its own, a meaning and a purpose. It’s an intuitive and emotional connector that makes us feel alive. And that is exactly what we always aim to pass on to the producers working with our studio monitors. But now we want to take it a step further and assist in the artists’ pursuit to craft their music in a very direct way.
“We decided to approach Smukfest, as they have a couple of days dedicated to upcoming bands, and we would like help them in their quest to get their music to a broader audience,” Jacobsen continues. “We’ll also have more established Danish artists such as Ida Corr, Djämes Braun/Pilfinger, Johnson and DJ Static record in the studio, of course, but this is a sincere effort to help great, yet-to-be-discovered bands - because at the end of the day what is music without an audience?”
The concept is not a one-off: Dynaudio plans to use the Unheard studio for other events around the world in the future, including music festivals and tradeshows. The studio is at Smukfest until Saturday, 11 August 11.
(Jim Evans)

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