Green Hippo delivers for Honda UK
- Details
KCS, an experiential marketing and events company, has worked with Honda exclusively for 15 years - providing them and their dealerships with the support to make every event a success.
KCS were asked to procure a media server and all necessary hardware to give Honda the ability to display varying content across different areas of their show stands, whilst giving them the option to link the screens together as well, to broadcast live content simultaneously across them all.
Gareth Coleman, project manager for KCS, visited PLASA earlier this year to research his options. He met Stuart Burdett, sales manager for AC-ET's specialist video sales division.
Coleman says: “After speaking with Stuart at PLASA along with other media server suppliers, Green Hippo stood out as being the most user-friendly and the most versatile platform. All the other options we looked into only offered a 3D working environment which is quite complicated to get your head round when you’re new to this type of technology. The ability to switch between a 2D and 3D environments means that no matter what type of experience you have you can build your project in Hippotizer V4+.”
The Green Hippo Hippotizer V4 Karst+ Media Server will be used to help Honda UK bring visual stories to life at any event required. This will range from internal conferences mixing live content with pre-recorded content, through to huge productions such as the Goodwood Festival of Speed or Motorcycle Live.
Nick Bennett, digital content and social media section manager at Honda UK, comments: “The team at KCS were given a very straightforward brief – create a content delivery solution that will allow Honda UK to bring our visual stories to life in live spaces. The key objective was to make our live event content stand out from the crowd. I left KCS to source the equipment and followed their lead.
“My first experience of the Green Hippo in action was the ‘dress rehearsal’ for Motorcycle Live 2018 - the Karst’s first project. It was clear from that moment, moving forwards, the Green Hippo was the right choice and I am very excited about our future projects moving into 2019.”
(Jim Evans)
