Martin Professional has given its website a new look, in order to give its visitors a more customized experience. Martin has segmented the website into the various lighting industry segments. There are also separate areas for Jem smoke machines and Mach loudspeakers.Users logging on to the site for the first time can customize their visit by choosing a lighting industry sector, and language, so that users are always directed to a sub-site reflective of their background and interests. The 10 different sub-sites cover the following segments: DJ, Club, Touring, Theater, Architectural, TV, Commercial, Leisure, Jem Smoke and Mach Speakers. Each sub-site contains products and case stories relevant to that particular sector, as well as company information, a comprehensive distributor directory page and support area, as well as some fun extras.
