Dave Neal is pictured right with Paul Bass of BSS (left) and Elizabeth Gates of Soundcraft.
Soundcraft and BSS Audio have announced the creation of a new centralised communications strategy, under the direction of Dave Neal. He assumes the new position of marketing and communications manager at the two companies' Hertfordshire HQ, and heads a team which sees Elizabeth Gates and Paul Bass respectively focusing on the Soundcraft and BSS Audio brands.

The new department, which carries a wealth of experience, will take responsibility for all communications functions, including PR, advertising, brochures and technical publications, website development and exhibitions. Dave Neal aims to introduce a new dynamic to the marketing initiative. "We are constantly looking at new media methods, and will be taking advantage of the new avenues of communication available to us," he stated.


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