With the setting up of new Creative Technology companies in London and Birmingham NEC, the Avesco subsidiary brand is set for a substantial increase in its work portfolio. In charge of Creative Technology London is Steve Rowan, former head of Gearhouse Multimedia. From its 8,200sq.ft base in Chessington, Surrey, the company is ideally placed to service exhibition sites such as Earls Court, Olympia, Business Design Centre and the new ExCeL in Docklands. Meanwhile, the former Gearhouse NEC - based inside the Birmingham exhibition complex - has now been re-branded Creative Technology NEC, and will operate under the senior management of Chris Bramwell. This division was part of the northern group bought out of receivership by Avesco plc last month, along with Gearhouse’s Manchester and Scottish operations.

Although the established end of Creative Technology, based in Wandsworth, has for many years been working in the exhibition environment, CT London will be setting up a dedicated operation in which IT will form the core element of their service to exhibition organizers and direct-to-venue clients. Steve Rowan’s experienced operational team, which joins him from Gearhouse Multimedia, will specialise in providing a total solutions service for exhibition clients. General manager is Jon Dasent and technical manager, Paul Holden. Creative Technology London is investing around £700,000 in PC technology and web access hardware, including thin computer terminals especially for show control rooms. A highly-experienced, commercially-focused team and dedicated project crew of 12 PC technicians will operate the company.


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