Outline appoints Mexican distributor
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“In Grupo Morfo we have found an ideal partnership to strengthen, publicise and launch the Outline name in Mexico,” says Giorgio Biffi, Outline president & CEO. “Grupo Morfo has a solid, strategic approach in the product lines they have represented, as well as a proven track record of responsive service and support. The company principals have a close collaborative relationship with the integrator community, which aligns with Outline’s growing emphasis on commercial installation. At the same time their personal experience in live performance and touring will connect with that key market.”
For Antonio Maceda, founder and director of Grupo Morfo, the appointment represents a significant step forward for the company.
“With this appointment, Outline has recognised our company’s passion for audio and our demonstrated success with other product lines,” says Maceda. “We certainly share Outline’s commitment to product quality and customer support, and we have everything in place to take Outline to a wider audience in Mexico. We like to sell solutions, not boxes. Customers know they can rely on us from initial design proposals through ongoing technical support after the sale.”
(Jim Evans)
