PixelFLEX holds court in Carolina
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Highlighting Carolina’s numerous NCAA and ACC Championships, along with the players, coaches and staff members that made it all possible, the interactive museum recently underwent a renovation on the heels of its 7th National Championship. Working with the experiential brand specialists at Advent, the museum wanted to update their main video display as part of the branding refresh, and they did so using a 2.8mm FLEXTour LED video solution from PixelFLEX.
“We had previously worked with the University of North Carolina on an update for the Smith Centre locker room that went really well, so they asked us to come back and take a look at the Carolina Basketball Museum,” began Davy Fisher, Advent design principal. “It was a great project because they were fresh off the excitement of their latest National Championship and they wanted us to update the storytelling, freshen up the branding, and reframe the experience through the use of more current technology.”
Fisher continued: “The old space was a little bit off-brand with different blues and varying signage headers over elements that were needing to be related to each other. Our main goal was to make it a cleaner branding experience and simplify the story, so a good portion of the project was replacing and upgrading all of the digital surfaces and get it on-brand, through colour and language consistency.”
The video panels where easily connected to a header bar which hangs from the ceiling using aircraft cable. Measuring 16ft wide by 9ft tall, the system was quickly ready for content which would be driven by the proprietary Advent content management system.
“For the control, we are using our Advent web-based CMS that allows the client to quickly update content through the simple upload of a media file, while also giving them options for various modes of operation,” continues Downie. “During the build-out process, the first reaction upon turning it on was absolute amazement. With the previous projection image, the colours were never quite right, and it just didn’t look like a quality display. For that to be replaced with a beautiful, high-resolution, tight pixel-pitch FLEXTour LED screen, it really blew their minds.”
Now complete, the Carolina Basketball Museum reopened its doors for the start of the 2017/18 season ready to showcase a completely new fan experience.
(Jim Evans)
