Pro Display project brings RAI hotel to life
- Details
Pro Display supplied 392 pieces of its Projection Mapping Film which were installed across 25 storeys of the hotel’s glass façade. Throughout ISE 2019 the film was used as a canvas alongside Panasonic’s powerful PT-RZ31K projectors to advertise exhibition highlights and the potential of projection mapping technology.
The impressive 25-storey hotel boasts 650 rooms and was developed following a tender process by the City of Amsterdam and the RAI that began in 2014.
This ambitious display required input from a range of experts in order to successfully complete the project which was managed by LANG, hire and production specialists. They called on 14 of Panasonic’s PT-RZ31K projectors to provide the 400,000 lumens needed to project the mapped content onto 392 windows of the building.
3D-mapping specialists Tenfeet worked in partnership with media server specialists, Green Hippo to deliver the content and of course, Pro Display developed, supplied and installed the projection film required to make image reproduction possible.
The Projection Mapping Film is a removable dry application self-adhesive film that enabled the windows on the nhow Amsterdam RAI Hotel to receive and display the content being projected onto them.
ISE’s Mike Blackman comments, “For the duration of the exhibition, attendees were treated to a daily showcase of projection mapping imagery that made use of the building’s unique profile. This was interwoven with constantly updated exhibition highlights and previews, projected onto two stories of the new hotel. It literally stopped the traffic!”
(Jim Evans)
